White Fox is a globally recognised fashion brand loved by babes and celebs worldwide. Established in 2013 and based in Sydney, Australia, White Fox has quickly become the go-to online fashion destination and is continuing to take over wardrobes everywhere. An exciting role has become available for a SEM Specialist to join the White Fox family based at our stunning office in Rosebery. Think this could be you? Apply below! Key Responsibilities Reporting into the Digital Marketing & Affiliates Manager, the ideal Senior SEM Specialist will assist in implementing, monitoring and managing industry-leading performance media strategies, with a focus on paid search. Day to Day Smart bidding strategy optimisation (tCPA, tROAS, value-based bidding) Manage allocated budgets, ensuring efficient allocation of resources to maximize performance Daily monitoring of spend, ROAS, CPA, CVR and revenue contribution across our Google ecosystem Feed optimisation for Shopping and Performance Max Campaign structuring aligned to product categories and regional priorities Identifying diminishing returns and marginal ROAS thresholds Forecast traffic, spend and revenue by region Write high-converting, brand-aligned copy for Google Ads campaigns. Regular reporting on keyword and campaign performance Requirements 4 years of experience managing search strategies (preferred in Google platforms for both search & shopping) Strong organisational skills and a collaborative mindset Strong analytical skills with the ability to interpret data and identify trends Benefits Generous monthly clothing allowance ongoing discounts Amazing office with high quality facilities great work culture Onsite Gym Great long term career opportunities within one of Australia's fastest growing fashion companies
