Launch a new food brand from scratch! Lead marketing and product strategy in a high-impact role requiring energy, creativity and passion. What’s on Offer Competitive salary with bonus and performance-based incentives Rare opportunity to build and own a brand marketing strategy from day one Direct influence on the growth trajectory of an exciting, fast-growing food brand A chance to pour your energy and creativity into launching something truly special from the ground up The Company Our client is a recently established food manufacturer developing a greenfield manufacturing facility in Pakenham, with production scheduled to commence in mid to late 2026. With a strong focus on quality, localisation and healthier formulations, the business is preparing to introduce a new brand to the Australian market — and they are looking for a passionate Marketing Manager to help bring it to life. The Role This is not a “business-as-usual” marketing role. This is a build-it-from-scratch opportunity. Reporting into senior leadership, the Marketing Manager will drive brand growth through product marketing, brand development, digital presence and multi-channel promotion. Working closely with production, sales and operations, you will play a critical role in shaping and executing a powerful market launch. Key responsibilities include: Shaping and developing the brand from the ground up — logo, packaging, positioning and product design — in partnership with an external marketing agency Leading end-to-end product launch strategy across retail and online channels Building strong brand presence in the Australian market through retail distribution and digital campaigns Ensuring brand and product initiatives align with quality and regulatory requirements in collaboration with QA Partnering closely with factory, production and sales teams to ensure a seamless and impactful go-to-market strategy Managing external agency and supplier relationships Contributing as a key member of the leadership team, helping shape broader business strategy Representing the business at trade shows and industry events (including domestic travel as required) This role requires genuine enthusiasm, high energy and the hunger to create something remarkable. The successful candidate will thrive on innovation, move quickly, and bring bold ideas to the table. About You Bachelor’s degree in Marketing, Business, Communications or related field Senior Marketing experience within local food manufacturing (essential), ideally within a start-up or new brand launch environment Proven success managing food product brands and executing product launches Strong digital and online marketing capability, with the ability to tailor campaigns to targeted audiences Highly creative, energetic and commercially astute A natural ideas generator and problem solver Passionate about building something meaningful from the ground up Ambition to grow with the business and build a marketing team over time This is a full-time on-site role in Pakenham, with potential flexibility as the business evolves. Contact Please call Eugene Lane-Mullins on 0435 914 485 or email e.lane-mullins@aspectpersonnel.com.au to discuss this role or any other opportunities in more detail.
