Toyota Finance Australia (TFA) is the country’s largest automotive financier. Our past gives us credibility and knowledge. But it’s what the future holds, and how we can make the world a better place, that excites us. It’s not just about technology but what it can do for people. In Australia there are two separate businesses: Toyota Motor Corporation Australia (TMCA) and Toyota Finance Australia (TFA). While we work closely together, TMCA focuses on vehicles and here at Toyota Finance Australia our priority is to provide finance, insurance and fleet management. At TFA we’re committed to empowering our customers to get into their new car and onto the road. We’re also passionate about, and committed to, our people. Our philosophy of Here To Move You represents our commitment to not only move our customers, but help our employees grow. Your success at TFA is important to us, and we pride ourselves on a work culture that supports and rewards people. From partnering with you to support your career growth, to providing you with opportunities to learn, improve, feel engaged and appreciated, we celebrate our people and the difference they bring. We strive to create a workplace that not only gives equal opportunities to people of all backgrounds and abilities but supports them to reach their full potential. We’re working towards a future where we look out for each other and our planet. Where we enrich lives with the safest and most responsible ways of moving. This is the kind of tomorrow we’re imagining here at TFA. Join us and help drive the future. What you'll contribute to Reporting to the General Manager – Strategy & Transformation, this role sits at the centre of TFA’s enterprise strategy. You’ll shape long‑term market and customer direction, identifying customer value pools, defining segmentation and personas, and translating insights into clear strategic choices that guide investment, product development and business initiatives. This is a hands‑on strategic role with strong influence, ideal for someone who enjoys combining deep customer thinking with commercial decision‑making in a complex, regulated environment. How you'll make an impact Market & Customer Strategy Define target market strategies aligned to enterprise priorities Identify emerging customer segments and quantify value pools Shape competitive positioning and “where to play” decisions Provide strategic direction for new business initiatives and propositions Frameworks & Standards Design and govern customer segmentation and persona frameworks Establish journey design standards and lifecycle/value frameworks Ensure strategic tools remain evidence‑based, scalable and actionable Customer Problem Definition Define and prioritise customer problems to inform product and journey design Translate market insight, customer data and CLV thinking into segment‑level strategy Set segment‑level OKRs that cascade into product and domain roadmaps Journey & Experience Direction Lead the design of target‑state customer journeys across channels and products Define experience principles, success measures and outcomes Facilitate design thinking workshops and collaborate across domains to ensure customer‑led outcomes Your attributes 5 years’ experience in market strategy, customer strategy, product strategy or a related discipline A strong track record of building strategic frameworks from the ground up The ability to synthesise complex insight into clear, compelling strategic direction Experience influencing senior stakeholders and driving alignment across multiple functions Excellent storytelling, communication and facilitation skills Life at Toyota & What we offer you We pride ourselves on a work culture that supports and rewards people. From development programs to recognition programs, we make sure everyone at Toyota Finance Australia lives their best possible life. After all, our people are our greatest assets. Toyota Australia is well-recognised for offering: Flexible hours and workspaces Career Development 26 weeks paid primary carers leave & 8 weeks paid parental leave for secondary carers Wellness facilities & Employee Assistance Program (private coaching available to you and your family) Paid volunteer days to support your community / Employee Community Grants Fund Employee Car Benefit Scheme Building a great place to work You're welcome to find out more by visiting our careers page: https://tfacareers.com.au/ We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We are happy to adjust the recruitment process for your accessibility requirements. Please contact us and let us know your preferred type of communication and we will be in touch as soon as possible to discuss your requirements. Toyota is an endorsed employer for all women. Please review the Work180 website for further information. Come with us and help create the future.
