Job Description The Chief Product & Marketing Officer Role The Chief Product & Marketing Officer (CPMO) is a key member of the Executive Leadership Team and is accountable for shaping and delivering Beyond Bank’s enterprise-wide product, payments, marketing and brand strategies. The CPMO ensures BBA offers compelling, competitive, compliant and customer-led products while building a strong, purpose-aligned brand presence across all channels. The role integrates product, pricing, experience, digital and brand strategies to support financial and member-value outcomes. You will be a key leader in the organisation embracing and advocating our marketing positioning at every opportunity. In this role, you will Lead creation and evolution of a member-centric product and payments strategy aligned to BBA’s strategic plan. Oversee product design, innovation, lifecycle management and responsible pricing frameworks. Ensure products meet regulatory obligations and deliver strong member outcomes. Lead development of a clear, differentiated brand strategy aligned to purpose and values. Drive integrated marketing strategies to support acquisition, retention and growth. Oversee digital, content, campaign and communication strategies. Embed member insights, research and behavioural data into product design and marketing programs. Champion seamless member journeys across product, digital and distribution channels. Lead development of value propositions supporting member financial wellbeing.
