The Director of Strategic Communications positions and amplifies AFSA as a visible, modern and contemporary regulator. The role drives behaviour change through data-led communications, strengthens audience engagement through tailored and targeted activities; and supports senior leaders to foster an informed, engaged and future-focused people culture. The Director is accountable for shaping public and employee perceptions of AFSA by developing clear brand and communication strategies, understanding context and timing, and responding to a rapidly changing environment. The role leads a multidisciplinary communications team and ensures that all communications is aligned with AFSA's strategic objectives and government priorities. The key duties of the position include Lead the design, delivery and evaluation of strategic, tactical and operational communications and engagement plans - internal and external - to support AFSA's vision, priorities and stakeholder needs with national managers and their operational business lines. Shape and steward AFSA's brand ensuring it is consistently reflected across our external and internal culture. Provide expert, insight-driven advice on communication and engagement, including risk management, to influence organisational strategy, decision-making and major initiatives. Build strong, purposeful relationships with internal and external stakeholders to enable open communication, collaboration and achievement of operational outcomes. Develop and shape AFSA's internal and external communication channels, including afsa.gov.au and ppsr.gov.au, with a focus on continuous improvement and quality control. Lead AFSA's media management, including monitoring, social listening and proactive management of misinformation and disinformation. Drive leadership and employee communication, ensuring a connected, informed and engaged workforce. Lead and grow a high-performing communications team, spanning internal and external communications, issues and crisis management and public relations. Qualifications, accreditations and experience Tertiary qualifications in a related discipline and/or equivalent knowledge, skills and experience are highly desirable. Demonstrated experience managing and motivating people to be part of a positive, high performing culture. All duties will be performed in accordance with: the APS Values, Code of Conduct and Employment Principles WHS obligations, taking responsibility for own health and safety and that of others AFSA's risk management framework and relevant legislation, including guiding others to identify and mitigate foreseeable risks. Why AFSA? You will enjoy excellent conditions including: Generous superannuation (15.4%) A modern work environment Access to Employee Assistance Provider Flexibility to balance work and personal life (including working from home arrangements and flexible start and finish times where applicable). We are a workplace committed to providing an environment that values diversity and supports staff to reach their full potential. We encourage applications from Indigenous Australians, people from culturally diverse backgrounds and people with disability. At AFSA we encourage every employee balance their family commitments and personal interests with flexible working options.
