Job Description RED BULL'S STRATEGY, MERCHANDISING STANDARDS, AND KEY ACCOUNT PROGRAMS Coordinate meetings with Distributor Partner's (DPs) to explain and implement Red Bull business strategies and initiatives Develop communication processes to ensure proper alignment and understanding of strategies and goals Implement systems to track and benchmark DPs against key initiatives/goals Ensures DPs fully understand and execute Red Bull merchandising standards Assist in developing sales books and training to guarantee sales reps clearly understand merchandising standards (i.e. product flow, SKU priorities by channel, display merchandising, pricing, etc.) Create a structured communication schedule to discuss upcoming and ongoing Key Account Programs Implement process for late notice or emergency programs to ensure rapid communication and execution Ensure DPs implement tracking system to guage execution effectiveness DEVELOP & EXECUTE BUSINESS PLAN Collaborate with DPs to develop annual business plans, addressing organisational needs, distribution strategies, sales volume, execution goals, investments, and key KPIs Secure agreement on critical elements and implement a monthly scorecard to track progress, including distribution growth by month/channel and sales forecasts by month/channel Maintain regular communication with DP senior management to ensure alignment and shared objectives Manage POS allocation for distributors by coordinating updates with business unit office staff and keeping DPs informed about new POS items, allocation details, and timelines Develop the organisation model with DPs and secure commitment to a personnel structure that supports the business plan BUSINESS INTELLIGENCE Maintain strong working knowledge of all relevant Red Bull systems Develops knowledge of key account systems and how they relate to DPs Leverages out-of-stock analysis to ensure effective merchandising Oversees DP data submission to Red Bull systems, ensuring accuracy and timeliness MISCELLANEOUS RESPONSIBILITIES Communicate and uphold guidelines regarding RB’s inventory policy Provide continuous feedback on DP performance in relation to objectives and KPIs Builds expertise in product and distributor competition in respective area Collaborates regularly with BU sales and marketing teams to align BU goals with the DP
