Yes, there’s ice cream but this role is about creative freedom and career growth. This is a well-rounded social media role where content creation and on-camera confidence matter, but you’re part of something bigger. You’ll help deliver national campaigns, appear in brand content where needed, engage directly with customers and use performance insights to continually refine how the brand connects with its audience. This role's suited to an experienced Social Media Specialist or someone with a few solid years’ experience who wants to broaden their impact across content, community, paid campaigns and analytics. Why this role stands out Balanced scope: Content creation and strategy, community, performance and campaigns Brand visibility: Represent a globally recognised brand across social channels Commercial exposure: Learn how social supports awareness, loyalty, foot traffic and ROI Career growth: Build experience that translates into senior social, digital or brand roles What you’ll be doing Building confidence as a brand content creator , including appearing on camera and creating social content that represents a globally recognised brand. Developing end-to-end social campaigns , from planning and publishing through to reviewing performance and refining what works. Learning how social media drives real business outcomes , including brand awareness, loyalty and customer engagement. Growing your community management capability , engaging directly with customers and shaping how the brand is experienced online. Expanding your paid social and analytics skillset , supporting audience targeting, optimisation and performance reporting. Working closely with creators, franchise partners and internal teams , building collaboration skills across a national brand environment . What we’re looking for Experience managing social media for a consumer-facing brand (mid-level ideal, open to developing talent) Comfort appearing on camera as part of brand-led content Strong understanding of engagement, growth and content performance Interest in paid social, analytics and how social ladders into broader marketing outcomes Organised, collaborative and confident working in a fast-moving environment Retail, QSR or FMCG experience is beneficial but not essential What’s in it for you Ice cream at work – yes, there’s a mini dipping cabinet in the office 1 day WFH per week , with the rest spent collaborating in-office A supportive, down-to-earth marketing team that values ideas and initiative The credibility of working for a globally recognised brand with real career leverage Creative freedom to bring your personality and ideas to the brand’s social presence About the business Baskin-Robbins is the world’s largest ice cream specialty retailer, operating in more than 50 countries. In Australia, the brand continues to invest in social, digital and community-led marketing to connect with guests and franchise partners nationwide. This is a full-time, office-based role in Milton, working closely with a national marketing team. Interested? Click Apply or reach out to Michael Johns for a confidential discussion on 0406 210 924 or michaeljohns@gybeconsulting.com.au
