Overview This is a senior leadership role responsible for setting and leading the company’s marketing strategy as the business scales. The CMO owns direction, prioritisation, and performance across brand, campaigns, and future growth channels, while empowering strong execution through the team. This role is not hands-on content or channel management. It is focused on strategy, structure, leadership, and commercial alignment. Key responsibilities Own the overall marketing strategy aligned to company growth targets. Translate brand vision into a clear annual and quarterly marketing roadmap. Set priorities across brand, campaigns, launches, and channels. Provide senior leadership to the marketing function and develop team capability. Brand and campaigns Ensure consistent brand positioning across all touchpoints. Oversee campaign strategy, launch planning, and brand storytelling. Partner closely with the Creative Director to protect brand DNA and quality. Ensure campaigns support both brand equity and commercial outcomes. Commercial and growth alignment Align marketing plans with sales, retail, product, and supply chain priorities. Ensure marketing supports revenue growth, distribution expansion, and product launches. Own marketing budgets, agency relationships, and performance reporting. Build the framework to activate digital and ecomm growth when required. Team and operating rhythm Lead and mentor senior marketing roles. Set clear accountabilities, workflows, and decision-making cadence. Remove bottlenecks and improve execution speed across the team. Establish reporting, insights, and review rhythms with leadership. What this role is not Not a social media manager role. Not a content creation role. Not day-to-day execution of campaigns or channels. This role exists to set direction, build systems, and lift the performance of the entire marketing function. J-18808-Ljbffr
