Key Responsibilities Lead the overarching commercial strategy across all sales channels, especially experience with supermarket retail chains. Drive national sales growth and expansion into new market segments. Oversee key account relationships with major retailers and strategic partners. Negotiate and manage commercial terms, pricing structures, and profitability targets. Develop scalable commercial programs to accelerate growth within food service and wholesale. Shape and execute brand and trade marketing initiatives that strengthen market presence. Lead category management, product launches, and promotional planning. Utilise data and market insights to identify opportunities and optimise performance. Collaborate cross-functionally with finance, operations, and supply chain to align business priorities. Provide strategic leadership and direction to sales, marketing, and commercial teams. Build and mentor a high-performing, results-driven team culture. Ensure consistent execution of national sales strategies across multiple channels. Drive margin improvement through effective pricing, product mix, and cost management. Champion innovation and customer focus to enhance competitiveness and brand equity. Represent the commercial function in executive planning and strategic decision-making forums. J-18808-Ljbffr
