About the Role At Resmed, weâre transforming how people experience sleep and respiratory care â not just online, but in every space where people discover, learn, and connect with our solutions. As the Global Retail & eCommerce Campaign Lead , you will drive the global campaign strategy and execution that fuel sales growth across Resmedâs retail and eCommerce channels. Sitting within the Global Consumer Marketing organisation , this role partners closely with Product, eCommerce, and local Consumer Marketing teams to deliver data-informed, conversion-focused campaigns that deliver measurable business results. Youâll own the global retail and eCommerce marketing campaign calendar, develop playbooks and content frameworks, and lead agency partners to bring high-impact campaigns to life. This is a hands-on, commercially minded role for a self-starter who connects creative storytelling with performance marketing, balancing strategic thinking with executional excellence. Letâs Talk About Responsibilities Campaign Strategy & Planning ·      Lead the development of the global retail and eCommerce campaign strategy and annual activation calendar to drive sales, traffic, and conversion. ·      Align campaign priorities with key product launches, commercial promotions, and retail moments to maximise sell-through. ·      Define campaign objectives, KPIs, and success metrics to measure business impact across retail and digital channels. ·      Partner with Product, Revenue, and eCommerce teams to ensure commercial alignment on pricing, offers, and value propositions. ·      Identify opportunities to leverage global insights and seasonal trends to drive omnichannel performance. Campaign Development & Execution ·      Create global campaign frameworks, playbooks, and activation toolkits to enable consistent, high-impact execution across markets. ·      Lead the creative development process, from concept to final production, ensuring campaigns are compelling, on-brand, and commercially effective. ·      Partner with global and regional agencies on creative and media delivery, ensuring timely, high-quality execution and measurable ROI. ·      Collaborate with markets to guide local adaptation, performance tracking, and continuous optimisation based on results. ·      Conduct post-campaign reviews to capture insights, learnings, and best practices to enhance future campaign effectiveness. Collaboration & Performance ·      Partner cross-functionally with Consumer Marketing, Product, eCommerce, and Operations to deliver seamless go-to-market execution. ·      Work closely with analytics teams to assess campaign performance and identify opportunities to improve conversion, AOV, and ROI. ·      Act as the global link between brand storytelling and commercial execution, ensuring creative excellence delivers tangible sales impact. ·      Build strong relationships with market leads to ensure alignment on priorities and empower them with the tools and frameworks needed to drive results. Letâs Talk About Qualifications & Experience ·      Bachelorâs degree in Marketing, Business, or a related field. ·      8 yearsâ experience in integrated campaign management or commercial marketing, with exposure to both retail and eCommerce environments. ·      Proven experience leading omnichannel campaigns that drive measurable commercial outcomes. ·      Strong understanding of promotional planning, conversion optimisation, and sell-through performance. ·      Experience managing global creative and media agencies and delivering impactful marketing toolkits. ·      Excellent cross-functional collaboration and stakeholder management skills. ·      Analytical and performance-minded, able to turn insights into actionable improvements. ·      Comfortable operating in a fast-paced, matrixed environment with shifting priorities. ·      A proactive, hands-on leader who thrives on turning commercial strategy into real-world results. ·      Experience in consumer technology, healthcare, or premium consumer brands preferred. Joining us is more than saying âyesâ to making the world a healthier place. Itâs discovering a career thatâs challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!
