About the Role At Resmed, we’re transforming how people experience sleep and respiratory care — not just online, but in every space where people discover, learn, and connect with our solutions. As the Global Retail & eCommerce Campaign Lead , you will drive the global campaign strategy and execution that fuel sales growth across Resmed’s retail and eCommerce channels. Sitting within the Global Consumer Marketing organisation , this role partners closely with Product, eCommerce, and local Consumer Marketing teams to deliver data-informed, conversion-focused campaigns that deliver measurable business results. You’ll own the global retail and eCommerce marketing campaign calendar, develop playbooks and content frameworks, and lead agency partners to bring high-impact campaigns to life. This is a hands-on, commercially minded role for a self-starter who connects creative storytelling with performance marketing, balancing strategic thinking with executional excellence. Let’s Talk About Responsibilities Campaign Strategy & Planning · Lead the development of the global retail and eCommerce campaign strategy and annual activation calendar to drive sales, traffic, and conversion. · Align campaign priorities with key product launches, commercial promotions, and retail moments to maximise sell-through. · Define campaign objectives, KPIs, and success metrics to measure business impact across retail and digital channels. · Partner with Product, Revenue, and eCommerce teams to ensure commercial alignment on pricing, offers, and value propositions. · Identify opportunities to leverage global insights and seasonal trends to drive omnichannel performance. Campaign Development & Execution · Create global campaign frameworks, playbooks, and activation toolkits to enable consistent, high-impact execution across markets. · Lead the creative development process, from concept to final production, ensuring campaigns are compelling, on-brand, and commercially effective. · Partner with global and regional agencies on creative and media delivery, ensuring timely, high-quality execution and measurable ROI. · Collaborate with markets to guide local adaptation, performance tracking, and continuous optimisation based on results. · Conduct post-campaign reviews to capture insights, learnings, and best practices to enhance future campaign effectiveness. Collaboration & Performance · Partner cross-functionally with Consumer Marketing, Product, eCommerce, and Operations to deliver seamless go-to-market execution. · Work closely with analytics teams to assess campaign performance and identify opportunities to improve conversion, AOV, and ROI. · Act as the global link between brand storytelling and commercial execution, ensuring creative excellence delivers tangible sales impact. · Build strong relationships with market leads to ensure alignment on priorities and empower them with the tools and frameworks needed to drive results. Let’s Talk About Qualifications & Experience · Bachelor’s degree in Marketing, Business, or a related field. · 8 years’ experience in integrated campaign management or commercial marketing, with exposure to both retail and eCommerce environments. · Proven experience leading omnichannel campaigns that drive measurable commercial outcomes. · Strong understanding of promotional planning, conversion optimisation, and sell-through performance. · Experience managing global creative and media agencies and delivering impactful marketing toolkits. · Excellent cross-functional collaboration and stakeholder management skills. · Analytical and performance-minded, able to turn insights into actionable improvements. · Comfortable operating in a fast-paced, matrixed environment with shifting priorities. · A proactive, hands-on leader who thrives on turning commercial strategy into real-world results. · Experience in consumer technology, healthcare, or premium consumer brands preferred. Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!
