Role Description We are looking for a strategic leader to ensure Xero's global marketing investments drive profitable, scalable growth and are consistently measured across all markets. Sitting at the intersection of marketing, data, and commercial strategy, this role will define objective measurement frameworks and establish analytical rigour for how we spend, test, and grow globally. Key Responsibilities Performance Measurement and Reporting Measure and report on marketing performance across all channels including paid, non-paid, SEO, social, and CRM to assess ROI and profitability. Own and standardise the global marketing measurement framework across all active and future markets. Define and implement consistent global performance-reporting cadences for the CEO and the global marketing team. Partner with marketing teams to deploy and maintain standardised global dashboards to ensure a single source of truth for all markets. Provide ad-hoc analyses for key business questions, e.g. sales event performance, category trends, or retention drivers. Translate complex data into simple, actionable recommendations for marketers and leadership. Funnel and Experimentation Analysis Map the end to end customer journey and conversion funnel to identify performance bottlenecks and opportunities. Develop the global experimentation framework and deliver strategic insights for high impact, cross market tests. Includes defining success criteria, providing guidance on KPIs and validation methods. Conduct bespoke analyses to size initiatives and forecast expected ROI. Forecasting and Budget Effectiveness Model spend scenarios and forecast outcomes in partnership with marketing leads. Support budget planning and profitability tracking across markets. Recommend optimal budget allocation across channels and initiatives. Tools, Data, and Self Serve Enablement Extract data from multiple sources such as databases, APIs, spreadsheets, and third-party systems and consolidate for end users while ensuring consistency and accuracy. Build and maintain dashboards and data pipelines that enable marketers to self serve insights. Partner with Data Engineering to ensure clean data, accurate tracking, and robust attribution across markets. Use SQL to query and transform data from multiple sources (e.g., marketing platforms, CRM, web analytics, data warehouse) as needed Define global attribution models and maintain data consistency for cross market comparability. Lift data literacy across the marketing organisation so insights are accessible and actionable. Ideal background High input, strategic 5-7 years' experience in marketing or growth analytics, ideally in a DTC, ecommerce, or high-growth digital business. A Bachelor's degree with strong focus on analytical and quantitative skills, or equivalent work experience. Strong analytical skills. Proficiency in SQL and data visualization tools Advanced knowledge of Microsoft Excel, Google Sheets is required. Comfort with marketing platform data (Meta Ads, Google Ads, Shopify, etc.) and revenue attribution. Strong understanding of marketing KPIs (ROAS, CAC, LTV, CPC, CTR, etc). High-level understanding of analytical concepts like funnel optimization, user segmentation, cohort analyses, time series analyses, regression models, etc. Proven experience building and maintaining dashboards and recurring reporting cadences. Ability to translate data into strategic recommendations and influence decision-making. Excellent verbal and written communication skills, with the ability to present data insights and recommendations effectively to both technical and non-technical audiences. A proactive mindset, curiosity to dig deep, and a passion for helping teams make better decisions with data.
