Job Description Pullman & Mercure Brisbane King George Square is seeking an experienced and commercially focused Director of Marketing to lead the hotel’s marketing strategy and performance. This role plays a critical leadership function, ensuring marketing initiatives directly support revenue growth, brand positioning and long-term commercial success, while aligning with Pullman and Accor brand standards. The hotel also incorporates three standalone food and beverage outlets – Goldfinch Restaurant & Café, 16 Antlers Rooftop Bar and KG Bar – each requiring a clear, differentiated brand positioning and tailored marketing approach. Strategic Leadership Develop and execute the annual marketing strategy aligned to business objectives and commercial targets Identify and leverage opportunities across Conferences & Events, Food & Beverage, Leisure and Corporate segments Drive brand leadership through integrated marketing and strategic storytelling Establish and maintain distinct brand positioning strategies for Goldfinch Restaurant & Café, 16 Antlers Rooftop Bar and KG Bar Analyse performance metrics and market insights to optimise ROI and campaign effectiveness Champion innovation, sustainability and creativity across marketing initiatives Campaign, Brand & Digital Performance Lead end-to-end campaign execution across digital, social, PR and print Ensure brand consistency across all creative assets in line with Accor and Pullman guidelines Oversee digital performance across websites, SEO, SEM, CRM, paid media and social platforms Collaborate with Accor corporate teams to maximise digital and SEO opportunities Ensure online content is current, engaging and conversion-focused Leadership, Partnerships & Reporting Foster strong collaboration with Accor regional and global marketing teams Manage external agencies and suppliers to ensure quality, efficiency and brand integrity Identify and manage strategic partnerships, sponsorships and collaborations Represent the hotel at key industry, tourism and trade events Manage the marketing budget and deliver regular performance and SEO reporting This role is typically based in on property, but requires flexibility for travel to meet clients, attend events, and visit other properties as needed.
