About the Role YouTrip Australia is looking for a hands-on Social Media Executive to help grow our presence across Instagram, Facebook, YouTube Shorts, Reddit, and travel-focused online communities. This is a highly executional role with content creation at its core, but broader exposure across social publishing, community interaction, trend tracking, and performance insights. You’ll help bring YouTrip to life online — creating relatable content, showing up authentically in travel conversations, and helping make YouTrip the most talked-about no-fees travel card in Australia. Your Mission Build awareness, relevance, and trust for YouTrip through scroll-stopping content and authentic social engagement — never corporate, never salesy. Key Responsibilities Content Creation & Production (Core) Ideate, film, and edit short-form, social-native content for IG Reels, Stories, and YouTube Shorts Create travel hacks, budgeting tips, card demos, day-in-the-life, fun cultural content, and real traveller use cases Develop scripts, hooks, captions, and visual styles that feel organic to each platform Capture simple product moments (tap-to-pay, FX comparisons, ATM withdrawals, app walkthroughs) Social Publishing & Channel Support Support day-to-day posting across YouTrip’s social channels (IG, FB, YouTube) Assist with content scheduling, captions, hashtags, and basic community replies Ensure content is timely, culturally relevant, and aligned to YouTrip’s friendly, no-BS tone Help repurpose content across channels and formats (organic, stories, light paid usage) Design & Creative Support Create lightweight design assets such as thumbnails, subtitles, overlays, and simple layouts Maintain visual consistency while keeping content social-first and non-polished Adapt content quickly based on performance and platform norms Trends, Insights & Experimentation Track social and creator trends and adapt them for travel and money-saving content Test new formats, hooks, and angles and share learnings with the marketing team Monitor basic performance metrics (views, engagement, saves) to inform iteration Community & UGC Support Support sourcing and coordination of authentic UGC from creators and the community Assist with creator briefs and content guidelines where needed Help seed content into relevant travel groups, forums, and sub-cultures (with guidance) About You 1-2 years minimum experience producing social or UGC-style content (brand, freelance, or personal) Comfortable filming yourself or others in natural, creator-style formats Strong short-form video editing skills (CapCut, VN, Premiere, or similar) Good design instincts (Canva, Figma, Adobe tools) Strong understanding of what resonates with travel audiences and young professionals Fast, curious, and comfortable experimenting, learning, and iterating quickly Nice to have: Exposure to YouTube optimisation, basic analytics, paid creative, or creator coordination Interest in travel, budgeting hacks, or fintech products Bilingual in Mandarin (not required)
