This is a Senior Director, Product Marketing role with Deputy based in Sydney, NSW, AU Deputy Role Seniority - director More about the Senior Director, Product Marketing role at Deputy Deputy is a global SaaS remote-first workforce management company with hubs in Sydney, Melbourne, San Francisco and London, plus team members working remotely across the United States. Our platform serves over 1.5 million workers and 375,000 workplaces across 100 countries. We are backed by top global investors and recently achieved Unicorn status. At Deputy, we’re improving the world of work, one shift at a time, for 80% of the world’s workforce: hourly workers. These are the dedicated employees who keep our world running – from baristas to nurses, cleaners to delivery drivers, florists to factory workers. Despite their vital role in society, most workplace technology has focused on those workers who sit behind a desk, but at Deputy, we transform the frontline. When businesses use Deputy, their workplaces thrive – the business is more profitable, compliant, and productive, while the workers are more engaged and happier at work. We're becoming an AI-native company, a commitment that means you'll be empowered (and expected) to use AI tools and thinking in your day-to-day work. You'll have the training, support, and freedom to use AI responsibly and creatively to spark ideas, solve problems faster, and unlock new ways of working. If you’re passionate about creating solutions that put people first and helping businesses and their teams thrive, join us at Deputy and make an impact where it matters most! The Role We’re looking for a strategic and commercially-minded Senior Director of Product Marketing to lead and scale our global PMM function. This role is responsible for defining go-to-market strategy, driving revenue from new products, and positioning Deputy as the category-defining AI-first platform for hourly work. You’ll lead a team of PMMs across product lines and regions, and work cross-functionally with Product, Sales, Marketing, and Customer Success to ensure our offerings are clearly positioned, effectively launched, and commercially successful. Responsibilities Own global product marketing strategy and execution: Define how Deputy brings products and features to market drives adoption across Scheduling, Timesheets, Payroll, HR, Analytics and AI. Drive revenue from new products: Lead go-to-market and monetization strategy for our growing suite of add-ons including positioning, cross-sell enablement, and post-launch growth. Lead a high-performing PMM team: Manage and coach a team of product marketers aligned by product and region. Scale the function to match Deputy’s multi-product growth. Ensure launch excellence: Build repeatable GTM processes that accelerate launch velocity and ensure each release drives measurable business impact. Reposition Deputy as an AI-first, complete people platform: Own the narrative shift that positions Deputy as the leading AI-powered platform for hourly work, unifying our products under a single, differentiated story. Champion customer and market insight: Own competitive analysis, customer segmentation, and field intelligence to guide product, GTM, and company strategy. Partner across the business: Work closely with Product, Marketing, Sales, and Success leaders to align on roadmap, messaging, and growth priorities. Skills & Experience 8-10 years in B2B SaaS marketing, including experience leading product marketing teams Track record of launching and scaling products that drive revenue Deep understanding of SaaS go-to-market across positioning, messaging, enablement, and cross-sell Strong leadership, communication, and cross-functional influence Comfortable operating in a fast-paced, high-growth environment Experience in workforce management, HR tech, or payroll a strong plus Employee Perks - Enjoy a flexible remote-first work policy (with a work-from-home stipend to set you up for success!) - Own A piece of Deputy via our Employee Share Ownership Plan (ESOP) - Take paid parental leave to support you and your family - Stay protected with Group Salary Continuance Insurance - Access support through our Employee Assistance Program - Enjoy additional leave days — including study assistance, celebration days and volunteering - Join our global working groups focused on collaboration, belonging and connection - Get creative at our annual Hackathons - Take advantage of our novated leasing for electric vehicles, internet reimbursement and more! Learn more about our Design, Engineering & Product teams here Deputy believes in equal opportunity and that inclusiveness and diversity promotes innovation. Our global team members are from a variety of cultures. And we welcome different perspective and skills. LI-Hybrid Before we jump into the responsibilities of the role. No matter what you come in knowing, you’ll be learning new things all the time and the Deputy team will be there to support your growth. Please consider applying even if you don't meet 100% of what’s outlined Key Responsibilities Owning global product marketing strategy Driving revenue from new products Leading a high-performing PMM team Key Strengths B2B SaaS marketing Product launch and scaling ️ Leadership and communication SaaS go-to-market expertise Workforce management experience ⚡ Fast-paced environment adaptability A Final Note: This is a role with Deputy not with Hatch.
