We’re looking for an experienced Marketing Automation Specialist to take ownership of a sophisticated marketing automation ecosystem within a large, complex digital environment spanning live events, sport and entertainment. This role is ideal for someone who combines hands-on technical capability with strategic thinking, bringing a strong voice-of-the-customer lens to lifecycle marketing, personalisation and optimisation across multiple digital channels. Reporting to the Head of Digital , you’ll champion marketing automation best practice, lead campaign execution and optimisation, and play a key role in uplifting platform capability, governance and performance. What you’ll be responsible for: Marketing automation strategy Support the delivery of a marketing automation and capability uplift roadmap Identify opportunities to optimise automated journeys, content and campaign performance Design and evolve audience segmentation strategies, including lead scoring and propensity modelling Establish measurement, testing and optimisation frameworks to improve engagement and outcomes Marketing automation management Own the day-to-day management of the marketing automation platform, including campaigns, journeys and audiences Ensure best-practice governance, data hygiene, accessibility, security and system configuration Develop and implement lifecycle marketing plans to deliver relevant, timely and personalised communications Lead platform uplift and optimisation projects aligned to digital and marketing strategy Document and maintain marketing automation processes and governance frameworks Ensure campaigns and content align with brand guidelines and operational requirements Reporting & analytics Set and track KPIs for automated campaigns, journeys and lifecycle performance Deliver regular reporting and insights to senior stakeholders Monitor live and historical performance to continuously optimise creative, targeting and channels Lead multi-variant testing to improve conversion, engagement and customer outcomes Stakeholder & vendor engagement Manage relationships with marketing technology vendors and agencies Act as a subject-matter expert and trusted advisor on marketing automation best practice Support digital education and uplift across internal teams What we’re looking for: 5 years’ experience managing marketing automation platforms (ideally Braze) Proven hands-on experience delivering automated journeys and multi-channel campaigns Strong capability in audience segmentation, lead scoring, propensity modelling and data enrichment Demonstrated ability to apply customer data and analytics to improve campaign performance Experience managing agencies and technology vendors Strong project management skills with the ability to manage multiple priorities Excellent stakeholder engagement and communication skills Tertiary qualification in marketing, communications or a related discipline Desirable Experience with CRO, multi-variant testing and optimisation techniques Working knowledge of Braze or similar marketing automation platforms Familiarity with tools such as Monday.com Exposure to UX, design thinking or customer experience methodologies Why this role? Own and shape end-to-end lifecycle and automation strategy Work within a high-profile, high-volume digital environment Influence platform capability, data maturity and customer experience at scale Partner closely with senior digital, marketing and technology leaders To submit an application for this role, please submit your CV via APPLY NOW
