Job Description WHAT YOU'LL DO BRAND • Act as an authority and promoter of allocated brands (AAA, Live and FTP titles), ensuring consistent brand messaging & communication through all touch points, both internal and external • Communicate to the wider business on relevant pulsepoints, updates and plans, ensuring all departments are aligned with accurate information • Lead the ‘Part B’/GTM process for allocated brands, collaborating with all local XF teams (PR, CC, Social, Media, Shopper Marketing, etc.) to coordinate go-to-market strategies (to be presented back to Senior Management, Sales & HQ/EP teams, where relevant) • Asset approvals & localisation requests from Asset Management team and Paperparts team • Lead the planning and execution of local brand activations and events, working in collaboration with the wider ANZ Marketing team • Explore & activate partnership opportunities that complement the GTM strategy for AAA and/or Live titles (e.g. PC Partners, Tech Partners, First Parties, event/consumer show collaborations, etc.) • Work with Distributors to approve their GTM plans and provide assets/artwork for Shopper Marketing activations (online & in-store POS), when required MEDIA • Understand Central Digital Media Spend strategy, and communicate to HQ on local requirements or challenges to best maximise ROI • Asset approvals for central media assets • Support the APAC Media Planner with local media planning and asset briefing/creation across offline and endemic site buys, when required SOCIAL • Manage relevant brand social media channels and content calendars for allocated brands (AAA, Live and FTP titles) • Formulate and share local social strategies & plans (‘Part B’ or equivalent) to regional & central teams, and coordinate its implementation across the different vertical domains (PR, CC, Social) • Publish and tag content delivered by the Global Social Media Team across all local channels through Social platform (Sprinklr), ensuring the Social Always-On KPIs are achieved • Work with relevant agencies to create bespoke content for local Facebook, Instagram, Twitter/X, YouTube and TikTok channels, and localise social assets as required • Develop a strong & consistent local voice on all social channels • Monitor performance of the content through quantitative KPIs, and through qualitative overview, share feedback & suggestions to central teams to improve overall efficiency (e.g. Tools, process, tagging, etc.) and optimise local strategy accordingly • Manage local social budget within MINT and measure performance • Coordinate and deliver social reports as required to central Social Media teams • Identify social marketing trends, competitive research, best practices and key opportunities for innovation • Work in conjunction with the Communications and Content Creator teams on how to best support post release pulsepoints
