Role type: Full Time; Continuing Department: Advancement (University Communications & Marketing) Salary: UoM 8 - $122,736.00 - $132,487 p.a. plus 17% super Champion data-driven marketing / Leverage cutting-edge AI and ML techniques / Shape world-class digital experiences Apply now to revolutionise digital marketing performance and drive strategic decision-making at a leading university Investing in you - benefits package including salary packaging, health and wellbeing programs, discounted services, and professional development opportunities. In line with the 2024 Enterprise Agreement clause 1.15.5 & 1.15.6.2, the University is committed to growing the number of Continuing jobs, and to increase the proportion of Continuing employment FTE in comparison to Fixed-Term or Casual employment. As part of this shared objective, all continuing vacancies will be advertised internally for a minimum of five working days to allow for current staff at the University to apply and be considered - ahead of external recruitment. The University of Melbourne We take pride in our people, who all contribute to our mission to benefit society through the transformative impact of education and research. Discover more via our website. Your next career opportunity As a Reporting & Performance Analyst in our Digital Experience & Marketing directorate, you'll play a crucial role in optimising our digital marketing efforts. You'll deliver high-quality reporting and insights to enhance campaign effectiveness across paid, earned, and owned channels. Your expertise will directly contribute to shaping world-class digital experiences for our global audience, supporting the University's ambitious goals. Your responsibilities will include: Develop and Implement repoetng and optimisation strategies for your digital marketing collegues: Create and execute digital performance marketing strategies to optimise experiences across digital products. Generate Actionable Insights: Analyse data from various sources to produce reports and insights that drive decision-making and improve marketing effectiveness. Establish Performance Framework: Build and maintain a robust performance measurement framework, ensuring high-quality end-to-end reporting across all channels. Drive Innovation: Leverage AI, ML, and data enrichment techniques to enhance analysis and optimise channel performance. You may be a great fit if: You are an experienced data analyst with a strong background in digital marketing, possessing excellent SQL skills, proficiency in business intelligence tools, and the ability to translate complex data into actionable insights. You may also: Hold a postgraduate degree in IT, Computer Science, or a related field, or have equivalent industry experience. Have expert-level skills in SQL and experience with CDP, CRM, CJA, and AEP tools. Possess strong analytical skills and the ability to design solutions that meet business objectives. Be proficient in using BI reporting tools such as Power BI or Tableau. Have experience in the higher education or non-profit sector (desirable). For further information please refer to the attached PD. What we offer you! We offer the opportunity to be part of a vibrant community and enjoy a comprehensive range of benefits to support your success and sense of fulfillment, including: Supportive flexible work arrangements underpinned by our commitment to inclusion and well-being Progressive, considerate leave provisions to empower your work-life balance Salary packaging and access to a range of discounted services including Bupa health insurance Health and well-being services including a leading Employee Assistance Program For more information check out our benefits page! Your new team – Advancement (University Communications & Marketing) University’s Communications and Marketing function provides strategic, advisory and operational services to support the academic mission and the University strategy. It fosters a culture of best practice and collaboration across the University’s communication and marketing teams and stakeholders and uses data-driven insights to inform decision-making across the University. Be Yourself The University of Melbourne is an Equal Opportunity Employer and a child-safe organisation. We are committed to creating an inclusive and equitable workplace where all individuals feel valued, respected, and have the opportunity to thrive regardless of gender identity, ethnicity, sexual orientation, disability, age, being a parent or having caring responsibilities. The University of Melbourne is committed to fostering a barrier-free and inclusive recruitment process. We are dedicated to providing reasonable adjustments for candidates throughout the application and interview stages, including accessible document formats and alternative application methods. To discuss your specific requirements, please feel free to contact Bec Tucker – 0478 269 660 or send an email titled 'Reasonable Adjustments' to hr-careers@unimelb.edu.au . You can find more information for applicants requiring reasonable adjustments on our Careers website: https://about.unimelb.edu.au/careers Aboriginal and Torres Strait Islander Applicants We aspire to be the University of choice for Indigenous Australians, with unprecedented investment to attract, nurture and retain Aboriginal and Torres Strait Islander students and staff. Tangible support through a range of programs and initiatives will ensure that you personally succeed and flourish while at the University of Melbourne. For further information, including our 2023-2027 Indigenous strategy please visit -https://about.unimelb.edu.au/reconciliation/murmuk-djerring If you are a member of an Aboriginal and/or Torres Strait Islander community and would like any support, please feel free to contact our Indigenous Employment & Development team via email at oied-hr@unimelb.edu.au . Working at the University – what you need to know This role requires the successful candidate to maintain a Working with Children Check The successful candidate can apply for the WWCC as part of the onboarding process. In the case the selected candidate doesn't have a valid Working with Children Check, they will be able to apply for the WWCC as part of the initial onboarding procedures. Please note: Visa sponsorship is not available for this position. This role requires current valid work rights for Australia. Join Us and unlock your career potential! Is this the perfect opportunity for you? Apply today ! Including the following documents: Resume Cover Letter outlining your interest and experience Please note that you are not required to respond to the selection criteria in the Position Description. If you have any questions regarding the recruitment process, please feel free to contact Walid via email at hr-careers@unimelb.edu.au , ensuring that you include the Position Number and the Job Title as the subject. Please do not share your application to this email address. If you have any particular questions regarding the job please follow the details listed on the Position Description. Applications close: Monday the 18th August 202511:55 PM Australian Eastern Standard Time (AEST) / Melbourne time zone. Position Description: JR-002702 Reporting & Performance Analyst.pdf