Tourism Australia is seeking a highly skilled and strategic Head of Media Relations with a strong track record in corporate media relations, strategic communications and crisis management. This pivotal role is responsible for driving proactive news and trade media opportunities that promote Tourism Australia's strategies, activities, and the vital contribution of tourism to the Australian economy. This role is perfect for a strategist who is passionate about amplifying the economic and cultural impact of tourism through compelling media narratives, directly enhancing Tourism Australia's reputation worldwide. KEY RESPONSIBILITIES Developing and leading a comprehensive media engagement strategy to demonstrate the positive social, environmental and economic impact and contribution of tourism to Australia. Influencing media stories to demonstrate Tourism Australia’s role and leadership in inbound tourism, including strategic priorities in sustainability, Indigenous tourism and accessibility. Managing communications with media, Ministerial and government offices and industry associations on proactive opportunities and issues. Managing issues to protect and enhance Tourism Australia’s reputation. Providing essential media support to the Communications and Government Relations teams for Ministerial activities and the preparation of key materials (e.g. media releases, statements and speeches). ESSENTIAL KNOWLEDGE, SKILLS AND EXPERIENCE Experience: Demonstrated success in developing and implementing high-level corporate PR strategies. Extensive experience in day-to-day media liaison, including issues and crisis management, and a strong understanding of "news" values. Demonstrated ability to navigate and provide corporate positions on political issues and maintain alignment with government policy. Demonstrated ability to provide corporate positions on political issues. Exceptional written and verbal communication, editing, and sub-editing skills, capable of producing timely and succinct high-quality materials. Superior interpersonal skills with a collaborative, team-oriented approach, and proven networking ability. Proven ability to work under pressure, meet tight deadlines, and respond quickly to sensitive issues in a high-pressure environment. Proven ability to manage highly sensitive information and respect confidentiality. A Bachelor’s Degree in Communications, Media, Journalism, or a related field is preferable. ABOUT US Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events. We are active in 15 key markets and our activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research. Every day we share our passion with the world, sharing the story of Australia and our 65,000 years of Aboriginal and Torres Strait Islander cultures. We are equally as passionate about creating an incredible culture at Tourism Australia, recognising and supporting the individuality of our people, in an environment where we learn and grow together. WHY US? We’re committed to creating an inclusive and collaborative work environment that is guided by our values. We bring our values to life through the way we behave every day. We think big and without borders… We have a proud history of doing innovative and ground-breaking work. And we’re not done yet We make each other better… We’re one team. We value diversity and listen to all opinions before aligning on the best way forward, but robust discussion makes our work stronger We do the right thing… We are respectful of communities, cultures, and the earth we all inhabit, and take our responsibility to care for all three seriously We only do work that makes a difference… There’s so much we can do, and want to do, but we focus on the things that will add the most value to our industry We’re obsessed with telling the Australian story… We’re passionate about Australia, her land, nature, people, and culture. And We’re proud of our role in sharing her story with the world. WHAT WE OFFER A fun, friendly, supportive team culture where we are passionate about what we do and celebrate the wins Hybrid working arrangements, offering you better work-life balance A commitment to your health and wellbeing with access to our EAP program, Fitness passport plus a $265 per year health rebate An extensive learning and development program so you can grow your skills To apply, submit your resume and cover letter by 18 December 2025. Tourism Australia is an Equal Opportunity Employer dedicated to providing an inclusive workplace where everyone feels a sense of belonging and connection including those with disabilities. We embrace individuals with diverse backgrounds, perspectives and experiences.
