Our client is a leading company specializing in premium natural wellness products. They manage and distribute four premium brands, with all products proudly developed and manufactured in Australia. As a vertically integrated business, they offer a diverse range of high-quality natural medicines and foods, combining fast time-to-market with competitive pricing. They embrace innovation and look forward to partnering with a creative Digital Marketing Specialist to drive growth and success. Key Responsibilities: Develop and execute the overall digital marketing strategy to enhance brand and product visibility. Plan and manage content creation projects, including short videos, livestreams, and promotional campaigns. Lead and coordinate internal video production and creative teams to ensure high-quality content. Manage social media channels and schedule content. Drive customer acquisition by converting public traffic into private community engagement. Collaborate with community managers to nurture private audiences and increase customer retention. Monitor and analyze digital campaign performance, providing insights and optimization recommendations. Align marketing initiatives with product and production teams to ensure messaging consistency. Oversee project timelines, resources, and budgets for all digital marketing initiatives. Stay updated on digital marketing trends and emerging technologies to continuously improve brand reach and engagement. This role manages both local and China desk portfolio, bilingual of English and Mandarin is preferred. If about sounds like you, please apply ASAP! Or contact Amelie for a confidential chat: amelie.zhong@brilliantalent.com.au ; 0402 384 384 (Please leave a text if I missed your call.)
