Digital Marketing Specialist We have an exciting opportunity for a Digital Marketing Specialist to join the Heartland Bank Australia team based in Melbourne, Australia. Is this your next role? You will work closely with the Senior Manager – Brand and Marketing and lead the execution of digital marketing strategies that drive acquisition, engagement, and conversion. You will optimise campaigns across paid, owned, and earned channels, ensuring measurable impact and alignment with Heartland Bank’s growth objectives. Does this sound like you? You are a data-driven marketer with a passion for digital innovation. You thrive in a fast-paced environment and have a proven track record of delivering measurable results through paid media, SEO, and conversion optimisation. Key Responsibilities: Plan, execute, and optimise paid media campaigns across Google, Meta, and programmatic platforms. Implement A/B testing for ad creatives, landing pages, and CTAs to improve conversion rates. Manage SEO strategy, including keyword research, content optimisation, and performance tracking. Develop and maintain retargeting strategies using Customer Match Lists and audience segmentation. Collaborate with internal teams to align digital campaigns with brand messaging and acquisition goals. Monitor and report on campaign performance, CPL, and ROI using analytics tools (e.g., Google Analytics, Looker Studio). Support website enhancements for mobile responsiveness, load speed, and user experience. You’re a pro with: 2 years of experience in digital marketing, preferably in financial services or a regulated industry. Strong knowledge of Google Ads, Meta Ads Manager, and programmatic platforms. Proficiency in SEO tools (e.g., Ubersuggest, SEMrush) and analytics platforms. Experience with A/B testing and conversion rate optimisation. Excellent communication skills and ability to work cross-functionally. Familiarity with CMS platforms and marketing automation tools is a plus. We understand that not everyone will have every item on this list, so if you meet most of the criteria, please consider applying. Qualifications/Certification: Tertiary Qualification in a Business-related field preferably with a major in marketing or PR/Communications Minimum 1 year of experience ideally with a financial services institution Experience in brand development & management and the delivery of brand campaigns and key messaging. A bit about us and what we do At Heartland Bank Australia, we focus on providing Australians with specialist banking products that are the best or only of their kind. We do this digitally so our customers can spend more time on the things that matter most - instead of waiting in a queue to speak with someone at a bank. We're well-established in Australia and have been serving Australians since 1971. We're the leading provider of reverse mortgages and of specialist livestock finance. We're part of the Heartland group of companies which has more than 145 years of experience in financial services. Heartland is listed on the New Zealand and Australian stock exchanges (NZX/ASX: HGH) Can you see yourself here? Our values define who we are. We're innovative and always evolving. We work together as one team and have big ambition. We offer real opportunities for learning and career development. You can also get involved in driving change through our internal groups, including our rainbow committee, Growing Families, wellbeing and sustainability groups. Our perks include flexible working, regular team social activities and events, flu vaccinations and more. Diversity & inclusion At Heartland, we're proud to celebrate the many characteristics that make us different. We're committed to improving the inclusiveness of our workplace, enabling our people to be authentic and helping us better understand and respond to our customers. We're an equal opportunity employer and we strongly encourage everyone to apply. Let us know if you need support throughout the application or interview process including a sign language interpreter or speech-to-text reporter. Feel free to share your pronouns in your application. Keen to learn more? To learn more about Heartland, check out our website heartlandbank.com.au or follow us on LinkedIn linkedin.com/company/heartland-bank-Australia Please note you must be eligible to work in Australia.
