Bianco Latte is a gelateria based in Williamstown North VIC 3016 offering artisan gelato, sorbet, cakes and Italian desserts. They use high-quality, traditional ingredients and also provide elegant Sicilian-made gelato carts for weddings and events. Their stores serve fresh, balanced-flavour gelato and popular treats like cannoli. Bianco Latte is now looking for an experienced Marketing Specialist to join their team. The right candidate will be responsible for: Develop and implement digital marketing strategies that highlight Bianco Latte’s artisan gelato, Italian desserts, and premium event cart services. Plan, schedule, and publish content across Instagram, Facebook, and TikTok, maintaining a consistent brand aesthetic and engaging both local customers and event clients. Launch and optimise paid advertising campaigns to drive in-store traffic, online enquiries, gelato cart bookings, and brand awareness. Collaborate with photographers, videographers, and designers to create compelling visual content that showcases handcrafted gelato, seasonal flavours, and the charm of Bianco Latte’s Sicilian-made carts. Support website updates and SEO efforts to improve visibility for gelato catering, retail locations, and product offerings. Contribute to brand development, ensuring tone of voice and visuals reflect Bianco Latte’s authentic Italian roots and artisan quality. Create and deploy targeted email campaigns promoting new flavours, events, and special offers. Track and report key performance metrics—engagement, reach, enquiries, and conversions—providing insights to optimise future campaigns. Coordinate with internal teams and event partners, managing timelines, briefs, and campaign execution. Stay current with trends in food, hospitality, and digital marketing to introduce fresh ideas that strengthen Bianco Latte’s retail and event presence. About you: At least 1 year of experience as a Marketing Specialist; Expertise in building and executing targeted marketing campaigns for food, dessert, and hospitality brands, with a focus on artisan products and event services. Proficient in managing Instagram, Facebook, and TikTok for business, driving engagement, foot traffic, and gelato cart enquiries. Skilled at developing content calendars that highlight seasonal gelato flavours, product launches, store updates, and event offerings. Competent in using Google Analytics, Meta Insights, and other reporting tools to monitor performance and optimise marketing strategies. Strong communication and stakeholder-management skills, capable of coordinating across retail teams, event partners, and creative contributors. A keen eye for design and a strong understanding of food, desserts, and hospitality culture, ensuring content consistently appeals to Bianco Latte’s audience. Job Types: Full-time, Permanent Pay: $76,500 – $85,000 per year
