Weekly qualitative and quantitative feedback on sales and BA performance to SEE/ASOM Actively support SEE to ensure brand staff are engaged to drive brand/door seasonal sales plans Follow up at store level to execute details of promotional programs/events, feedback sales results and suggestions on improvement where needed Responsible for monthly report: sell-through figures, pax trend, all brands in store promotions/activities recap, counter photos. Supervise and execute daily counter duties such as housekeeping, merchandising, ensuring availability of stocks, testers, price & promo signage together with VM materials Provide feedback and observation to SEE on promoters and brand staff (products & service training, grooming guideline, counter daily ops procedure, sales report) when required Review and adjust brands min/max and shelf capacity meets sales demand & presentation level Ongoing check of out-of-stock & identify slow movers and report to and follow up with the Retail Store team and inform SEE/ASOM Ongoing check on non-saleable inventory (GWP, TOA, testers, gifting collaterals, samples etc) and feedback / follow up action plan with SEE Understand and ensure each brand visual merchandising is aligned to brand guidelines and maximize sales potential (including but not limited to planogram, visual merchandise units, launch focus, ticketing, testers, transparencies and videos, GWP display) Work at the counter with the team on all promotional events and setups (when required)