About SHA SHA is an award-winning lifestyle communications agency specializing in the beauty, health, and wellness sectors. Headquartered in Sydney, we are a dedicated team of strategists, publicists, copywriters, graphic designers, social media connoisseurs, and beauty junkies . Our mission is to get our clients' brands in front of the people their customers trust. We work in true partnership with our clients, embedding ourselves as a part of their team . At SHA, we know that PR and Social Media must work in sync to garner results; they are not separate strategies. The Role We are seeking a creative, strategic, and highly-organised Social Media Manager to join our growing social team. This is a full-time, client-facing role perfect for someone who lives and breathes social media and has a genuine passion for the beauty, health, and wellness industry. You will be responsible for the end-to-end management of several key client accounts, from developing strategy and content to fostering community engagement and delivering detailed analytical reports . Success in this role means seamlessly integrating your social strategies with the client's wider marketing and PR plans, which you will develop in close collaboration with our award-winning publicity team . Key Responsibilities Social Media Management: Manage the day-to-day operations of client social media accounts (including, but not limited to, Instagram and TikTok). Strategy: Develop and execute innovative social media growth and engagement strategies tailored to each client's unique brand and business objectives. Client Relations: Act as the primary day-to-day contact for your social media clients, building strong, trusted, and professional relationships. Content Creation & Curation: Oversee the content creation process, including planning, art direction, and briefing, ensuring all content is high-quality and on-brand . Community Management: Foster and grow a positive and engaged community for your clients, aligning with their established Tone of Voice. Collaboration: Work in lock-step with the PR team to ensure all communications (PR, social, influencer) are integrated, timely, and cohesive . Reporting: Develop and present comprehensive analytical reports, translating data into actionable insights and strategic recommendations for clients. Budget Management: Assist the Social Media Director in managing content creation budgets and paid social media spend for your clients. Who We're Looking For Experience: 2-3 years of experience in a social media management role, ideally within an agency setting. Industry Passion: A deep, authentic passion for and knowledge of the beauty, health, and wellness industry is essential. You know the trends, the brands, and the creators. Platform Expert: Expert-level knowledge of Instagram and TikTok, including algorithm nuances, content trends, and paid advertising fundamentals. Data & Instinct: You are highly analytical and data-driven, but also trust your creative instinct. You can read a report and know why something worked, not just that it worked. Creative Eye: You are a "beauty junkie" with a strong aesthetic eye and the ability to develop and protect a brand's specific tone of voice. Organised & Client-Facing: You are exceptionally organised, a confident communicator, and comfortable managing multiple clients and deadlines simultaneously. Cultural Fit: You are curious, creative, honest, and respectful. You are not "negative, careless, or inauthentic". Why Work at SHA? Our People Are Our Priority: We foster a supportive, collaborative, and inspiring environment. Industry-Leading Clients: You will work with a portfolio of globally renowned and cult-status brands . Integrated & Innovative: Be part of a team that is recognised for its 360-degree approach, blending PR and social media to create campaigns that truly resonate. How to Apply If this sounds like the perfect fit for you, please send your CV, a cover letter, and a portfolio or links to 2-3 social media accounts you have managed to hello@shapr.com.au Please include a brief note on your favorite beauty or wellness brand on social media and why. SHA is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
