Threadheads is a Melbourne-born DTC apparel brand known for humour, pop-culture references and original illustrated designs. The brand has a deliberately irreverent voice across its website, email, and social channels. Instagram and short-form video are core to how the brand communicates personality, builds community, and drives demand. Founded in 2018 by Marcus, Sabrina, and Ace, Threadheads began as a small print-on-demand T-shirt venture and has grown into a $20M annual revenue business with almost 30 team members and global operations spanning Australia, China, and the USA. Their mission: to create the funnest shopping experience on the planet. Role You’ll lead the charge on all things brand and content, from social media and creator collabs to campaigns that stop thumbs mid-scroll. If you can craft iconic moments, rally a team, and make marketing feel like entertainment, you’ll fit right in. This is a hands-on marketing leadership role, perfect for someone who’s led social or brand strategy at a fast-moving DTC or fashion brand and is ready to own the entire creative marketing function. Focus Social Media & Community: Own organic channels: TikTok, Instagram, YouTube Shorts, and keep Threadheads loud, proud, and trending. Creative Direction & Copywriting: Shape ideas, scripts, and visuals that make people stop, smile, and say “that’s so Threadheads.” Video & Culture Content: Concept, direct, and create scroll-stopping Reels, TikToks, and Shorts with the team, blending storytelling, humour, and cultural commentary. Brand & Campaign Strategy: Strengthen and evolve the Threadheads brand Creator & Community Partnerships: Find and collab with creators who get the Threadheads vibe, culture nerds, meme lords, artists, and storytellers. Leadership & Coordination: Turn chaos into clarity. Lead integrated campaigns, align teams, and keep the creative engine humming. Channels You’ll Own Organic Socials: Build community and drive conversation. Creators, Community & Affiliates: Grow the Threadheads cult (in a good way). Side Quests Email & SMS: Storytelling that sells, not spam. Integrated brand campaigns across every platform. Website & CRO: Make the site look killer and convert better. Core Initiatives Build a creator-led content machine that pumps out world-class creative every week. Connect the dots between content, design, and performance to make assets that look amazing and sell. Level up the whole team’s marketing IQ — inspire, teach, and lead by example. Ideal Candidate Experience in a fast-moving consumer brand environment (fashion, lifestyle, fandom, streetwear, gaming, or culture-led brands highly regarded) Strong sense of internet culture, humour, trends and tone Able to translate cultural insight into structured, executable campaigns Comfortable working quickly, collaboratively and iteratively Values the strategic thinking behind ideas as much as the creative expression This role suits someone who views marketing as both culture-building and revenue-driving. Why Join Threadheads Creative, high-trust working environment Ability to ship ideas quickly, without layers of approval Work that shows up in culture, worn, shared and talked about Opportunity to help shape the brand playbook as it scales globally What's on offer Autonomous, high-trust, hybrid work environment (3 days in Cheltenham HQ, 2 at home) Heaps of fun Push creative boundaries $100-120k super Interested? Apply now or email matt@ponyexpresstalent.com
