The Loyalty and Lifecycle Specialist will oversee customer retention strategies and lifecycle marketing initiatives, ensuring a seamless customer experience. This role is perfect for someone with a knack for data-driven decision-making and a strong understanding of digital marketing. Client Details Our client is a well-established organisation within the retail sector, known for its commitment to innovation and operational excellence. They focus on delivering high-quality products and services while fostering a results-driven environment. Description Develop and implement loyalty and lifecycle marketing strategies to enhance customer retention. Analyse customer data to identify trends and opportunities for targeted campaigns. Collaborate with the digital team to optimise customer touchpoints and improve engagement. Monitor campaign performance and adjust strategies to achieve desired outcomes. Work closely with internal stakeholders to align loyalty initiatives with business goals. Manage customer feedback to identify areas for improvement and innovation. Provide regular reports and insights to senior management. Ensure compliance with data privacy and marketing regulations. Profile A successful Loyalty and Lifecycle Specialist should have: A strong background in digital marketing, particularly in loyalty and lifecycle management. Experience in analysing customer data to drive decision-making. Proficiency in using CRM and marketing automation tools. Excellent project management and organisational skills. Strong communication and collaboration abilities. A keen attention to detail and a results-oriented mindset. Retail or direct to consumer industry sector is advantageous. Job Offer Competitive salary package ranging from $90,000 to $110,000 AUD, plus super. Permanent, full-time position. Opportunities to work within a collaborative and forward-thinking digital team. Exposure to innovative projects. Supportive work environment with a focus on professional growth. If you are ready to take on this exciting opportunity as a Loyalty and Lifecycle Specialist, we encourage you to apply today! To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Dominik Tamanas on 614 1436 6403.