Role Overview We are seeking a creative and results-driven Marketing Specialist to join our team. This role will be responsible for developing and executing marketing strategies to enhance brand awareness, attract potential customers, and support business growth. ⸻ Key Responsibilities Conduct market research to identify trends, competitor activity, and customer needs Develop and implement marketing campaigns across digital and traditional channels Create engaging content for the company website, social media, brochures, and promotional materials Manage social media platforms and online presence to ensure consistent branding Monitor and analyze campaign performance (KPIs such as engagement, leads, and conversions) and prepare reports with recommendations Work closely with the sales team to provide marketing support and sales materials Coordinate with external vendors, designers, and agencies to deliver marketing projects on time and within budget ⸻ Requirements Bachelor’s degree in Marketing, Communications, Business, or related field 2–4 years of experience in a marketing role (experience in construction, home improvement, or manufacturing industries is a plus) Solid understanding of digital marketing tools and platforms (social media, SEO/SEM, Google Analytics, etc.) Strong content writing and copywriting skills, with an eye for design and branding Analytical mindset with the ability to evaluate campaign results and optimize performance Excellent organizational and project management skills, with the ability to manage multiple priorities Strong interpersonal and communication skills, with a collaborative team spirit Job Type: Full-time Pay: $70,000.00 – $101,864.91 per year Benefits: Employee discount Professional development assistance Travel reimbursement Work Location: In person
