Key Job Accountabilities Ensure retail excellence and achieve sales target through retail strategy. Build and execute sell-out action plans and lead the field team to develop the business and realize brand objectives. The Retail Manager is responsible for: Sales & Brand Image Set and manage Sell-Out target achievement for their country/region (Growth, Market share). Provide analysis and recommendations with relevant action plans to Area Manager to develop sales and achieve targets. Maintain counter quality, brand image and merchandising. Monitor stock and optimize product availability at POS. Ensure correct implementation of promotions and marketing activities at the POS. Negotiate additional spaces and promotional activities with retailers at POS. Report relevant information from the field (e.g. our brands, competition, distribution). Advises Area Manager on distribution opportunities to expand brand visibility and footprint. Work closely with internal stakeholders (e.g. Marketing, Digital, VM) to define and implement offline & online action plans. Follow budget and costs. Handles ad hoc field projects. Follow up, control and ensure compliance.
