Overview Applications closing on 05 November 2025, 09:00 AM. Be among the first 25 applicants. About The Role We are seeking an experienced and dynamic General Manager to lead the tourism operations of the Twelve Apostles precinct, which will include the brand-new Twelve Apostles Visitor Experience Centre (VEC). This pivotal role holds full accountability for the visitor experience across the precinct, including the VEC’s operational excellence, financial performance, and strategic growth, all whilst ensuring an exceptional and sustainable visitor experience at one of Victoria’s most significant natural landmarks and tourist attractions which welcomes over 2 million visitors annually. Key Responsibilities Successful Project Delivery & Commissioning: Lead pre‑opening activities to ensure the VEC is built, fitted out, and ready for day one opening. Operational Excellence: Oversee all day‑to‑day commercial operations to deliver an outstanding and world‑class visitor experience. Financial Performance: Achieve full P&L responsibility, drive revenue, and ensure fiscal sustainability. Strategic Growth: Develop and implement initiatives to enhance precinct capacity, product offerings, and visitor engagement. Stakeholder Management: Build and maintain strong relationships with sub‑tenants, government bodies, licensed tour operators, tourism partners, and the community. Risk Management & Compliance: Ensure a safe, compliant, and well‑managed environment for all. Qualifications & Experience You will be an experienced Senior Leader with strong commercial acumen gained from operating large‑scale visitor attractions, tourism destinations, sporting facilities, mixed‑use hospitality, major events, or complex public venues. Significant experience managing budgets, driving revenue and profitability in a commercial environment. Experience in pre‑opening an attraction or event highly regarded. Strong commercial acumen and leadership experience in a tourism or visitor attraction context. Application Requirements A current resume Cover Letter About GORCAPA The Great Ocean Road Coast and Parks Authority (GORCAPA) is the dedicated Victorian Government entity entrusted with the care, protection and sustainable management of one of Australia’s most breathtaking and culturally significant coastal regions. Established under the Great Ocean Road and Environs Protection Act 2020, the Authority was created to address the complex and fragmented management of the coastline and ensure the long‑term conservation of this iconic landscape. By November 2025, GORCAPA will be managing more than 170,000 hectares of coastal reserves, National Parks, Marine Sanctuaries and foreshores along 355 kilometres of coastline, including high‑profile sites such as the Twelve Apostles Visitor Experience Centre and Cape Otway Lightstation. GORCAPA partners deeply with Traditional Owners, local communities and stakeholders to integrate cultural knowledge, ensure environmental stewardship, support sustainable visitation and build lasting benefits for regional economies and generations to come. J-18808-Ljbffr
