Our client is a leading importer, manufacturer, and distributor of premium food and beverage products, widely recognised for their commitment to quality, innovation, and service excellence. Through a well-established national network of branches and distribution centres, the company ensures the efficient delivery of a broad and diverse product range to customers across multiple channels. Trusted by retailers and partners alike, they have built a strong reputation for reliability, agility, and forward-thinking operations. With a continued focus on innovation and sustainable growth, the business is strategically positioned to strengthen its market presence and capture new opportunities within the evolving food and beverage landscape. Key Responsibilities: Lead the overarching commercial strategy across all sales channels. Drive national sales growth and expansion into new market segments. Oversee key account relationships with major retailers and strategic partners. Negotiate and manage commercial terms, pricing structures, and profitability targets. Develop scalable commercial programs to accelerate growth within food service and wholesale. Shape and execute brand and trade marketing initiatives that strengthen market presence. Lead category management, product launches, and promotional planning. Utilise data and market insights to identify opportunities and optimise performance. Collaborate cross-functionally with finance, operations, and supply chain to align business priorities. Provide strategic leadership and direction to sales, marketing, and commercial teams. Build and mentor a high-performing, results-driven team culture. Ensure consistent execution of national sales strategies across multiple channels. Drive margin improvement through effective pricing, product mix, and cost management. Champion innovation and customer focus to enhance competitiveness and brand equity. Represent the commercial function in executive planning and strategic decision-making forums. If the above sounds like you, please apply ASAP! Alternatively, please do not hesitate to reach Amelie (Amelie.zhong@brilliantalent.com.au / 0402 384 384) for a discreet chat! P.S. Please let a text if I miss your call.