Introduction About Us Automic Group brings together modern purpose-built technology with a dynamic and experienced team to tailor solutions for companies and funds to understand, engage and manage their investors. We provide a cloud-native single registry, employee share plan and board management platform, and professional services including company secretarial, ESG, accounting and finance, and investor and media relations. Today, over 1,400 ASX listed and unlisted clients trust Automic’s 250 employees to manage their registry, investor and board requirements – and Automic is ranked number one on the ASX by number of companies serviced, with 750 listed clients. In the past two financial years, Automic has won 50%of IPOs and 70% of listed companies who have switched registries. Our culture is innately entrepreneurial, comprising people who thrive in an atmosphere where ideas, actions and initiative are encouraged. Our core values, Customer Success, Ambition, Equality and Team are at the foundation of who we are and how we operate. Description Job Purpose is: We are seeking an experienced and passionate HubSpot specialist to join our dynamic team. This is a critical role responsible for managing, optimising, and scaling our entire HubSpot instance. You will work across marketing, sales, and operations to ensure our platform is a powerful engine for growth, data integrity, and process efficiency. You will be our go-to expert for all things HubSpot, from architecting complex workflows to leveraging the latest AI features to give us a competitive edge. Key Responsibilities: CRM administration: Own the HubSpot CRM, ensuring data hygiene, accuracy, and completeness. Manage custom properties, objects, lifecycle stages, workflows and user permissions to support business processes. Sales hub optimisation: Build and refine sales pipelines, forecast models, and automated sequences. Develop workflows to streamline lead rotation, deal management, and sales team reporting. Marketing & operations automation: Design and implement sophisticated workflows for lead nurturing, internal notifications, and data synchronisation between systems. Play a key function in distributing email campaigns and content to our customers and prospects. Reporting and analytics: Create and maintain insightful dashboards and custom reports for marketing, sales, and leadership teams. Track key performance indicators (KPIs) and provide data-driven recommendations to improve performance. System innovation: Act as a subject matter expert on HubSpot's evolving features, particularly its new AI tools for content generation, chat, and predictive analytics. Proactively identify and implement solutions to improve processes and drive efficiency. Enablement and support: Provide training and support to our sales and marketing teams, ensuring they are effectively utilising the platform to its full potential. Content atomisation: Leverage HubSpot CMS and content tools to help disburse content in convenient ways, tracking campaigns through the campaign management tools. About You: You are meticulous and thrive on creating order. You are excited by the potential of new technology and are always looking for smarter ways to work. You perform well in a fast-paced environment and are comfortable with change. You take ownership of your work and are a natural problem-solver. You are a team player who enjoys helping others succeed. Skills And Experiences Experience A minimum of 4 years of hands-on experience managing a HubSpot platform in a B2B environment Demonstrable expertise across HubSpot Sales Hub, Marketing Hub, and Operations Hub A deep architectural understanding of the HubSpot CRM , including contact management, custom objects, and data flows Proven ability to build complex reports and dashboards that translate data into actionable business insights A genuine passion for building clean, efficient systems and driving operational excellence Excellent communication skills and the ability to work collaboratively with stake holders across different departments Basic understanding of HubSpot CMS and website management for small page updates Desired Skills Official HubSpot certifications (e.g., HubSpot Admin, Sales Hub, RevOps) Experience integrating HubSpot with other third-party platforms via APIs Familiarity with a SaaS or technology-focused business model Basic knowledge of HTML/CSS for customizing email templates and landing pages