Product Marketing Manager link Copy link email Email a friend _corporatefare Google place Sydney NSW, Australia Mid Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area. Apply link Copy link email Email a friend _infooutline XAt Google, we have a vision of empowerment and equitable opportunity for all Aboriginal and Torres Strait Islander peoples and commit to building reconciliation through Google's technology, platforms and people and we welcome Indigenous applicants. Please see our Reconciliation Action Plan (https://reconciliationactionplan.withgoogle.com/) for more information. Minimum qualifications: Bachelor's degree or equivalent practical experience. 6 years of experience in consumer marketing, product marketing, strategy, media agency, or creative agency. Experience working with agencies and managing campaigns from strategy through to execution in a fluid environment. Preferred qualifications: Experience working, engaging and influencing across local, regional and global stakeholders and teams. Experience in the retail, telecommunications, or consumer electronics industries. Understanding of marketing, brand management, strategy consulting, agency, technology, or related fields. Ability to manage several priorities, influence stakeholders and drive projects simultaneously. Ability to take initiative, provide breakthrough thinking and strategy, and function effectively in highly dynamic environments. Excellent written and verbal communication skills. About the job Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problemsfrom the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google canchanging the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself. Responsibilities Define and execute full funnel go-to-market (GTM) strategies and campaigns for product launches with third party retailers. Engage and collaborate with cross-functional leadership both internally and externally to influence the strategy locally, regionally and globally and align marketing initiatives with overall business objectives. Lead end-to-end campaign development across online and offline channels as well as own complex creative and media strategies. Make clear recommendations on when to adapt global work vs invent locally, based on balancing local audience insights with driving towards the efficiency goal. Lead the analysis of campaign performance against business goals, and make recommendations on optimisations. This includes applying investigative rigour and critical thinking. Oversee and influence growth strategies across paid, owned, and earned media. Anchor on key insights test and learn new initiatives. Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google'sApplicant and Candidate Privacy Policy (./privacy-policy) . Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See alsoGoogle's EEO Policy (https://www.google.com/about/careers/applications/eeo/) ,Know your rights: workplace discrimination is illegal (https://careers.google.com/jobs/dist/legal/EEOC\_KnowYourRights\_10\_20.pdf) ,Belonging at Google (https://about.google/belonging/) , andHow we hire (https://careers.google.com/how-we-hire/) . If you have a need that requires accommodation, please let us know by completing ourAccommodations for Applicants form (https://goo.gl/forms/aBt6Pu71i1kzpLHe2) . Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting. To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also https://careers.google.com/eeo/ and https://careers.google.com/jobs/dist/legal/OFCCP_EEO_Post.pdf If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form: https://goo.gl/forms/aBt6Pu71i1kzpLHe2.
