Overview Senior Brand Manager (Temporary) – Bel Brands Australia. Location: North Sydney. Contract Type: Limited-term, 9 months. Job ID: 52709. The Bel Group is a major player in the food industry with brands including The Laughing Cow, Kiri, Babybel, Boursin Nurishh, Pom'Potes and GoGo squeeZ, generating sales of €3.74 billion in 2024. This is a temporary position with responsibilities to lead brand strategy and execution for Babybel and The Laughing Cow in Australia & NZ. Location and Reporting Location: North Sydney Reporting to: Country Manager of subordinates: 2 Main Missions As the Senior Brand Manager, you will play a pivotal role in developing, executing, and overseeing the brand strategy for Bel Brands Australia. You will lead cross-functional initiatives to enhance brand visibility and growth of Babybel and The Laughing Cow, contribute to the innovation pipeline, and develop consumer-centric strategies and plans while owning brand P&Ls. This role requires a dynamic, strategic, and creative thinker capable of driving performance and building brand equity across brands and channels in Australia & NZ. Main Responsibilities Brand Strategy Development and Execution Define and implement long-term strategy to elevate brand growth, awareness and strengthen positioning in the healthy snacking category. Lead the development of annual brand plans, including marketing objectives, key initiatives and activations, innovation and success metrics. Marketing Campaign Development and Execution Oversee end-to-end management of brand campaigns, both ATL & BTL from briefing to final reporting. Guide creative development, messaging, and execution across digital, social media, retail and traditional media platforms. Ensure campaign KPIs are met and own the A&P budget to deliver campaigns within allocated budget. Consumer Insights & Market Research In close cooperation with Sales and Category, analyze consumer behavior, industry trends, and competitive landscapes to identify growth opportunities. Analyse scan and panel data to make data-driven decisions on growth plans. Lead research projects to explore new NPD or category launches including concept tests, U&As and brand health trackers. Team Leadership & Collaboration Mentor and lead a small team of marketing professionals, fostering a culture of innovation and collaboration. Work closely with internal stakeholders, external agencies, global teams and partners to streamline operations and achieve brand objectives. Be the voice of Marketing in local Commercial Leadership Team discussions and planning. Be the point of escalation in times of crises or issues. Financial Management Manage budgets effectively, ensuring optimal allocation of resources to maximize ROI. Closely manage P&L to provide insight into portfolio mapping and range optimization. Validate new NPDs based on key financial metrics. Innovation Management Collaborate with internal R&D, factories, artwork and supply chain teams on new launches and innovation strategies. Define innovation pipeline based on key consumer insights. Ensure all NPDs follow brand guidelines on visual identity and pack artwork. Retailer Engagement Work closely with Sales & Category on range reviews, sell-in decks, retail media plans and shopper tools. Internal & External Communication Manage calendar for internal communication on Yammer and engage PR & media teams on building corporate brand externally. Requirements Bachelor's degree in Business, Marketing, or a related field (Master's degree preferred). Minimum of 5 years of experience in FMCG Marketing. Strong understanding of brand management principles and marketing communication strategies. Proficient in using Circana or Nielsen data tools. Proficient in Microsoft Office tools. Exceptional communication and leadership skills. Creative problem-solving and the ability to manage multiple priorities under tight deadlines. Global mindset and adaptability. Balance of strategic mindset & executional skills. If you think that this job is for you, please click now on the button "Apply". The recruitment team of your site will contact you very soon. J-18808-Ljbffr
