BEDA – Brisbane Economic Development Agency Social Media Executive Type of role: full-time, permanent position Department: Destination, Marketing & Brand Reports to: Head of Marketing To lead the creation, management, and growth of Brisbane’s social media presence across TikTok, Instagram, Facebook, and LinkedIn, driving positive brand perception, consumer engagement, platform growth, and business attraction. Reporting to the Head of Marketing, the role will own the social media strategy for the agreed platforms, oversee day-to-day social activity, plan and manage a content calendar, coordinate with wider team members and other business units on content objectives. This role is hands-on in content capture, creation, reporting and optimisation, ensuring Brisbane shines on every platform (Facebook, Instagram, TikTok, and LinkedIn) for Visit Brisbane, Brisbane City, and key business channels. WHAT YOU’LL DO: Develop, implement, and manage the organisation’s social media strategy to promote Brisbane as a destination to leisure and business audiences; Ensure all content reflects the brand tone of voice and promotes Brisbane in a positive, inspiring way; Manage social content calendars and schedule posts; Grow the audience of our platforms in line with KPIs; Engage with online communities; Proactively source fresh content from local events, attractions, destinations, and businesses; Oversee and guide the Social Media Coordinator; Capture, edit, and produce engaging photo and video content optimised for each platform (especially TikTok and Instagram Reels); Build and maintain relationships with influencers, creators, and brand partners; Monitor trends, conversations, and competitor activity to inform content opportunities; and Analyse social media performance metrics, prepare regular reports, recommend improvements and implement changes accordingly. WHAT YOU’LL BRING: Proven experience managing and growing social media channels, preferably for a leisure or consumer facing brand; Tertiary qualifications in marketing or a related field are preferred, but not essential; A minimum of 3 years managing multiple consumer facing channels. B2B channel experience is valued, but not essential; Exceptional writing and storytelling skills, with an eye for compelling visuals; Ability to coordinate the work of a junior team member and manage content projects from concept to delivery; Strong skills in video editing, photography, and graphic content creation (Adobe Creative Suite, CapCut, Canva, or similar); Deep understanding of platform algorithms, trends, and best practices; Experience in influencer marketing and building partnerships with creators; and Experience creating, building and optimising paid campaigns across Meta, TikTok and LinkedIn. Why Join BEDA? As Brisbane’s champion, BEDA works closely with government and private sector organisations to enhance and promote the city’s reputation globally and drive demand for Brisbane. This role is your chance to play a part in Brisbane’s story. BEDA is values-driven, purpose-led, and committed to making a lasting impact on Brisbane. If you’re a strategic marketer with a passion for people, place and impact - get in touch today How to Apply For more information or a confidential discussion please call Megan Stewart at u&u on 0422 282 817 quoting job reference number 42634. At u&u Recruitment Partners, we value diversity, equity and inclusion. We welcome applications from Aboriginal and Torres Strait Islander people, people with diverse cultural and linguistic backgrounds and people with disability. Should you require reasonable adjustments or have a preferred method of communication throughout the recruitment process, we encourage you to make a request via adjustments@uandu.com or phone the above-mentioned u&u consultant to discuss. In response to these requests, we will collaborate closely with you to implement the appropriate adjustments. Additionally, for a barrier-free and inclusive online experience, you can access u&u’s opportunities using accessibility software Recite Me at https://www.uandu.com/jobs. Please submit your resume in Word format only. SCR-megan-stewart-1
