We're reimagining the way Australians live, work, and play. We own and manage some of the most recognisable and loved retail destinations across Australia. We’re evolving our portfolio into destinations that offer a broad selection of retail, residential, and office spaces. Through our diverse portfolio, data-led decision-making, and nationwide development pipeline, we do things differently. We are Vicinity. Role purpose To support the development and execution of strategic external communication initiatives that enhance the company’s reputation, brand visibility, and stakeholder engagement across the property and retail portfolio. The role is responsible for analysing communication performance, crafting compelling narratives, and ensuring consistent messaging across media, investor, and public-facing channels. Operating within the regulatory framework of an ASX-listed environment, the analyst plays a key role in shaping how the company is perceived by external audiences, including investors, media, customers, and the broader community. Key Accountabilities Media Support & Public Relations Build and maintain relationships with key media contacts and external stakeholders Draft and review high-impact media releases, speeches, and briefing documents Monitor media coverage and provide insights to senior leadership Digital & Social Media Communications Create and schedule content for LinkedIn and other channels Monitor engagement metrics and compile monthly reports Coordinate visual assets with design teams to ensure brand alignment Stakeholder Communications Assist in preparing external-facing documents (e.g. investor newsletters, stakeholder updates) Coordinate distribution timelines with relevant teams Ensure communication tone and messaging align with corporate values Executive Communications Prepare talking points, presentations, and thought leadership content for senior executives Coordinate executive participation in industry forums, panels, and media interviews Ensure messaging consistency across all executive-facing materials Reputation & Brand Management Support consistency in external messaging and tone across departments Help monitor public sentiment and flag reputation risks Update brand guidelines and support implementation across external comms Support crisis and issues management frameworks to mitigate risk and maintain trust Support crisis and incident communications planning and response, ensuring readiness, clarity, and confidence in high pressure scenarios. Strategic Communications Planning Contribute to the development of external communication strategies aligned with corporate objectives Analyse communication trends and stakeholder feedback to inform planning Support crisis communication planning and response coordination Experience & Capabilities ESSENTIAL EXPERIENCE (what you have done) Managed external campaigns or media engagement for listed companies Produced executive-level content and supported investor communications Worked with analytics tools to assess communication performance Exposure to crisis management Experience in crisis and issues management frameworks Experience in crisis and incident communications planning and response Confidence in high pressure scenarios CRITICAL KNOWLEDGE (what you need to know) Fundamentals of media relations and the Australian media landscape Understanding of ASX disclosure sensitivities and reputational risk Deep understanding of ASX disclosure requirements and reputational risk Strong grasp of media dynamics and stakeholder expectations in the property sector Knowledge of ESG and sustainability reporting (preferred) CAPABILITIES (what you can do) Communicate clearly and professionally in written and verbal formats Prioritise multiple tasks under tight deadlines Work collaboratively with cross-functional teams Research effectively and analyse communication performance metrics Develop and execute strategic communication plans Translate complex business information into clear, engaging content Analyse data to measure communication effectiveness Influence and advise senior stakeholders with confidence PERSONAL ATTRIBUTES (who you are) You consistently demonstrate and role model the behaviours that bring the Vicinity values to life: Respect: We listen to and acknowledge each other's views We have difficult conversations with care Integrity: We back our words with the right actions We do the right thing, no matter the situation Customer Focus: We nurture a genuine connection with our customers We consider customer needs when making decisions Collaboration: We invite the right people to the table We balance consensus with decisive actions Excellence: We always strive to improve We share our challenges and celebrate the wins Why Vicinity? Our benefits program focuses on creating an awesome place to work in which our people are rewarded and recognised. This includes: Flexible working options Birthday leave & purchased additional leave $1,000 worth of VCX securities rewarded for eligible team members Internal mentoring program Generous Parental Leave We live and work by our values of Respect, Integrity, Customer Focus, Collaboration and Excellence. They are the foundation to everything we do and provide us a north star with which we can shape meaningful places where communities connect. At Vicinity we embrace and celebrate diversity and are committed to creating an inclusive work environment where we attract, retain and develop our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community. Our people and our Employee Advocacy Groups (Gender Balance, Cultural Diversity, Disability & Access and Pride & Allies) actively build community and provide allyship within Vicinity. If you’d like to speak to someone to understand what it’s like firsthand to work here, please reach out to our Talent Acquisition team. We are aware of current limitations with our website accessibility and are working towards improving this. Should you experience any issues accessing information in this job advertisement or the application form, and require this in an alternate format, please contact our Talent Acquisition Team. Similarly, if you would like to discuss workplace accessibility, any reasonable adjustments we can make to better support you during the recruitment process, or your potential future role please reach out to our Talent Acquisition team: Email: talent.acquisition@vicinity.com.au Phone: 61 3 7001 4000 (request to speak to our Talent Acquisition team) Note: To be eligible to apply for this position, you must have existing, relevant Australian work rights. At the later stages of the recruitment process the shortlisted candidate/candidates will be required to undergo a Criminal History Background/Police Check as a mandatory part of the process. Additional qualification checks may also be required dependant on role and level.
