Job Description WIN NEW BUSINESS, VOLUME SALES & PROFITABILITY DEVELOPMENT Win and contract new Key Account Groups from “No Energy” or competition as per target using the Hunting List System Drive horizontal and vertical distribution in new and existing accounts Ensure volume targets are met by Key Account Re-sign all existing Key Account Groups Deliver profitability targets by Key Account Group as per agreed investment proposals IN-ACCOUNT BRAND EXECUTION Execute segment specific POS to drive awareness and incremental beverage sales Activate Red Bull sales drivers in the QSR channel Gain agreement to place Red Bull Coolers and POS with engaging content in accounts Own ordering at the table where applicable and ensure suitable product offer is available by account Ensure listing and execution on Digital Ordering Platforms that service the accounts Deploy permanent and temporary Consumption Activation Place segment-specific POS with occasions messaging, including Red Bull and customer-owned POS materials Win Owners, Franchisees, and Venue Staff through training, competitions, and staff consumption programs IN-ACCOUNT BRAND ACTIVATION Gain support to adopt Red Bull ‘Owned’ consumer promotions and marketing initiatives Develop and deploy ‘Customer Tone of Voice bespoke brand activation where applicable Maximise effectiveness of agreed customer joint-marketing funds to drive premium brand activation CUSTOMER MANAGEMENT Manage Joint Marketing Funds and Variable Rebates to agreed levels in a timely manner Trading Terms negotiations as required, improving profitability and business development outcomes Rolling 6-12 month joint-business-plans (JBP’s) prepared and delivered to all customers Quarterly performance reviews prepared and delivered to all customers, along with claims verification and processing Obtain and manage monthly Sales Data from customers and Distributor Partners where necessary Engage customers through our Industry Marketing Program INTERNAL COLLABORATION New Business internal investment pitches Work closely with On Premise Marketing Partner to drive brand activation outcomes Drive internal customer performance reviews with Finance Partner Maintain Hunting List and Key Account Tracker
