General Manager - Marketing (Mat Leave Replacement) Add expected salary to your profile for insights Carman’s Fine Foods has been a delicious labour of love for over 30 years, growing across multiple channels with breakfast and snacking portfolio’s in both domestic and international markets. A great success story, Carman’s is a 100% Australian owned family business that manufactures all products locally. About the Role We're on the hunt for a brilliant, and hands-on General Manager of Marketing to lead our brand, product development, packaging and communications teams. This is a maternity leave replacement, and we anticipate this being a 12-to-14-month contract. You’ll be part of our executive leadership team, partnering closely with the Chief of Staff as part of the Executive Leadership Team, and reporting to the Managing Director helping to shape the future of Carman’s as we grow and evolve. You will partner at all levels of the business to create and deliver Business and Marketing plans that will drive growth and allow us to deliver business results. The successful candidate is passionate about Carman’s and the potential of our brand, can work in a fast past entrepreneurial environment with exceptional collaboration and interpersonal skills. Core responsibilities: Develop, implement, and champion strong long-term Business and Marketing plans which will continue to drive growth and love for our brand, Leadership of the marketing team including Brand Management, Product development, Packaging Design and Marketing Communications teams Manage brand equity across all touchpoints including owning and delivering our overall communication strategy – from Masterbrand through to tactical product campaigns, retailer media and always on social activity Oversee total portfolio strategy including owning and delivering on our two-year innovation and continuous improvement pipeline Oversee go to market strategies including pricing, packaging and launch plans Ownership of the marketing budget to deliver to goals, including clear reporting on ROI Build collaborative relationships with external & internal stakeholders to ensure delivery of annual plans, overcoming obstacles and pivoting as required Drive data and insight led decision making in close partnership with CSI team to ensure marketing execution is aligned to consumer needs. To be successful in this role you will have: Tertiary qualifications in Marketing Previous experience leading an agile and engaged marketing team A proven track record in building and executing long-term Marketing strategies Strong expertise in brand management and innovation A strong sense of self, with energy and passion, and a creative problem-solving approach Ability to think outside the box and adapt quickly to changing business dynamics Exceptional collaboration and interpersonal skills, with the ability to develop relationships at all levels Effective verbal and written communication skills Highly developed commercial acumen. In return, we are offering the opportunity to work with people who are committed, passionate and love working for one of Australia’s most successful companies. For more information about Carman’s, go to www.carmanskitchen.com.au. Please tell us why you are the amazing human for this role through a cover letter and resume to Lainie Tayler, our Chief of Staff. Agencies need not send applicants as we are managing all recruitment directly. Unlock job insights Salary match Number of applicants Skills match Your application will include the following questions: Which of the following statements best describes your right to work in Australia? How many years' experience do you have as a General Manager of Marketing? How many years of people management experience do you have? What's your expected annual base salary? How much notice are you required to give your current employer? Do you have FMCG marketing experience? To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory. Researching careers? Find all the information and tips you need on career advice. J-18808-Ljbffr
