Are you a marketer who wants to use your skills for real impact? This is your chance to take ownership of email marketing and supporter journeys for an emerging global organisation that’s already raised millions for better mental health. We’re looking for a big-picture thinker with the technical skills to deliver high-performing, conversion-focused campaigns and the creativity to inspire action at scale. You’ll help shape how hundreds of thousands of participants engage with our movement, from sign-up through to fundraising success and beyond. About Us Founded just a few years ago, this initiative has quickly become Australia’s largest fitness-based mental health event and is now expanding internationally. Our community includes everyday legends, schools, workplaces, first responders and sports clubs – all pushing together for better mental health. What you’ll be doing In this role, you’ll manage the end-to-end delivery of supporter communications that educate, activate, and celebrate participants. Your focus will be on building meaningful connections and driving measurable outcomes. Deliver engaging email campaigns and automations across the supporter lifecycle (onboarding, fundraising support, in-event updates). Create and optimise landing pages with compelling copy, visuals, and strong calls to action. Segment audiences and personalise messaging to maximise engagement and conversions. Run A/B tests to optimise subject lines, content and CTAs. Monitor conversion funnels , identify drop-offs, and implement strategies to boost sign-ups, donations, and retention. Analyse performance metrics and provide insights to guide improvements. Collaborate with tech and marketing teams to ensure consistent brand storytelling across all channels. About you You’re a marketer who’s excited by the challenge of engaging large communities around a meaningful cause. You can combine data-driven strategy with creative storytelling and you thrive when working in a team that dreams big. 5 years experience in email marketing and campaign management . Confident with platforms such as Iterable, ActiveCampaign, Mailchimp (or similar). Skilled in segmentation, automation, testing and reporting . Experience in conversion optimisation and landing page design . Strong writing skills with the ability to turn information into inspiration. Collaborative, adaptable, and motivated by purpose-driven work . Bonus points if you bring: Experience in health, fundraising, or large-scale campaigns . Knowledge of CRO tools such as Google Optimise or Hotjar. Background in community engagement or not-for-profits . What’s in it for you Play a key role in a movement that’s changing lives . Be part of a fast-growing organisation with global ambitions . Work with a passionate, supportive team that values new ideas. Blend strategy and hands-on delivery in a role that makes a tangible impact. Diversity, Equity & Inclusion at Hudson Hudson is committed to helping you find a workplace where you feel respected, supported, and free to thrive. We welcome applications from all backgrounds, identities, and lived experiences—because when different voices come together, amazing things happen . Casual Loading Please note for all Australian based contract and temporary roles only, the pay rate is inclusive of mandatory 25% casual loading. This excludes permanent and fixed term roles.
