We’re hipages - Australia’s 1 digital platform connecting homeowners with trusted tradies. As an ASX-listed tech company, we're on a mission to transform the trade industry and improve lives. With teams across Australia, New Zealand, the Philippines and Vietnam, we work as one team with a shared purpose. We’re proud to be a certified Great Place to Work and WORK180’s 1 Employer for Women. At hipages, you’ll find real impact, career growth and a workplace where everyone belongs. About the Role As a Software Engineer in our new Personalisation & Identity (P&I) team, you’ll help shape how millions of homeowners and tradies experience hipages, making every interaction timely, relevant, and uniquely theirs. You’ll design and deliver the martech (marketing technology) foundations, integrations, and features that power personalised, omni-channel experiences at scale. How you’ll add value: Raise the bar for engineering quality and best practices within the P&I team. Design, develop and deliver scalable APIs, services, and integrations across martech platforms and internal systems. Build event-driven and real-time data pipelines for audience segmentation and targeting. Support experimentation and A/B testing for personalised content and journeys. Write clean, testable and maintainable code for reliable, high-performance customer experiences. Contribute to system architecture and governance discussions for personalisation at hipages. About You You’re a curious engineer who loves solving complex problems and delivering products that matter. You’ll bring: 4 years’ software engineering experience in product-focused or startup environments. Strong JavaScript/TypeScript skills with backend frameworks (e.g. Node.js, NestJS). Proficiency with modern frontend frameworks (e.g. React, Next.js, or React Native). Experience designing and maintaining APIs and backend services. Cloud infrastructure knowledge (AWS preferred) with CI/CD proficiency. Familiarity with relational and NoSQL databases. Agile team experience (Scrum or Kanban) and comfort with automated testing. Bonus if you have: Exposure to martech tools (e.g. Segment, Braze, Salesforce Marketing Cloud, Adobe Experience Platform). Experience with event-driven systems (Kafka, RabbitMQ). Containerisation knowledge (Docker, Kubernetes). Understanding of microservices architecture. Awareness of data privacy and security in personalisation systems. Life at hipages At hipages, you’ll be part of a supportive and high-performing culture where innovation thrives. We believe work should be fun, challenging and rewarding, and we back this up with: Flexible hybrid working – balance work and life your way. A beautiful Sydney office with social events, team lunches and celebrations. Career growth opportunities with access to mentoring, learning and development. A diverse, inclusive and values-driven culture, recognised as a Great Place to Work. Being part of WORK180’s 1 Employer for Women – inclusivity and equity are at our core. Diversity Commitment At hipages, innovation and collaboration thrive in diverse and inclusive teams. We don’t expect you to know everything - we care more about who you are as a person, a team member, and a leader. We’re proud to be endorsed by WORK180 for supporting women’s careers and we value diversity across culture, age, gender identity and sexual orientation. Research shows that men often apply when they meet just 60% of the criteria, while women and minority groups wait until they tick every box. If you think you’d be a great fit - even if you don’t meet every requirement - we’d love to hear from you. We’re also a Circle Back Initiative Employer, which means we commit to responding to every applicant. LI-JL1 LI-Hybrid
