The Creative Store Australia provided pay range This range is provided by The Creative Store Australia. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range A$130,000.00/yr - A$165,000.00/yr The Creative Store Great Jobs. Great People. www.thecreativestore.com.au FREELANCE . We have a wide range of freelance and contract roles. Ranging from 1 day to 3 – 6-month contracts – offering you flexibility to pick and choose when you want to work. You have the option to invoice or to have your PAYG done for you. Easy As. Head of Marketing Are you a strategic marketing leader who can drive brand awareness, customer acquisition, retention, and revenue growth across all channels? Do you excel at developing and executing unified marketing strategies, managing teams and agencies, and optimising performance through data? Are you excited to lead the marketing function for a full-time role based in Marrickville, owning the brand voice and marketing calendar? Operating out of Marrickville, Sydney, this company is a growing entity in the manufacturing sector. They are focused on innovation and are expanding their team. This is a full-time Head of Marketing role, focusing on driving brand awareness, customer acquisition, retention, and revenue growth across all channels. The position involves owning the brand voice and marketing calendar, managing a small team and agencies, and collaborating with cross-functional stakeholders for cohesive execution. Core responsibilities include strategic planning and management of the team, marketing strategy, content, campaigns, budget, and channel specific goals, whee you will be executing campaigns, managing agencies, and overseeing creative and performance marketing. It also requires strong data analysis skills for optimisation, leveraging insights for improved ROI and tech stack efficiency. Core Responsibilities: Planning and Management Team & Capability: Manage and mentor a small internal team, external agencies, as well as collaborate with other departments and stakeholders Marketing Strategy & Roadmap: Develop and communicate a unified marketing strategy that integrates organic, performance, influencer, showrooms and PR channels. Content: Develop, organise and distribute brand-aligned content Campaign & Calendar Planning: Own the global marketing calendar and campaign roadmap, coordinating across departments and regions. Budget Planning: Define and manage annual and quarterly marketing budgets, including allocation for paid media, PR, influencers, content, and events. Channel Strategy: Establish channel-specific goals and strategies (e.g., paid media, SEO, email, influencer, PR, partnerships, content). Execution Agency Management: Oversee agencies and freelancers to ensure performance and cost-efficiency. Integrated Campaign Delivery: Lead the execution of 360-degree campaigns, including product launches, sales events, and brand moments. Creative Development: Oversee the development of on-brand, effective creative assets across all media formats. Performance Marketing: Direct paid acquisition strategies across platforms (Google, Meta, YouTube, Affiliates, etc.) to meet efficiency goals. Lifecycle & CRM: Optimise the customer journey via email, SMS, loyalty, and segmentation strategies. Retail Support: Deliver in-store marketing campaigns and drive traffic to their showrooms Events & Brand Activations: Plan and execute strategic events, pop-ups, and experiential campaigns. Data & Optimization Analytics & Reporting: Use data dashboards to generate actionable insights and hold suppliers accountable. Customer & Market Insights: Leverage internal and external data to refine messaging, segmentation, and campaign planning. Attribution & ROI: Track performance by channel and influence budget allocation. Tooling & Technology: Ensure the marketing stack (e.g., GA4, Klaviyo, Shopify, PR/influencer tools) is optimised. Testing & Continuous Improvement: Lead A/B testing program and post-campaign reviews. About You: Have strong creative judgment Collaborate well with cross functions Continuous improvement mindset: you seek insights and enjoy feedback Be a hands-on leader Have a high level of data fluency If you are a strategic, data-driven marketing leader who wants to make a tangible impact on brand growth and revenue, we would love to hear from you. Reference 38896. Due to the volume of applications, we can only reply to candidates who are suitable for our current roles. Send your CV to James Hunter at The Creative Store. Email James@thecreativestore.com.au, or call The Creative Store on (02) 8278 7514 for more details. Visit The Creative Store website www.thecreativestore.com.au to view all our jobs online. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Advertising, Marketing, and Management Industries Advertising Services, Marketing Services, and Technology, Information and Media Referrals increase your chances of interviewing at The Creative Store Australia by 2x Get notified about new Head of Marketing jobs in Sydney, New South Wales, Australia . 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