Performance Associate Director (SEM/Search) Performance Associate Director (SEM/Search) Direct message the job poster from Publicis Groupe ANZ Finding the best talent for Publicis Groupe ANZ Are you a seasoned SEM expert ready to step into a leadership role, guiding strategy and driving significant ROI for a diverse range of clients? Do you thrive in a fast-paced agency environment, enjoy mentoring a talented team, and possess a deep understanding of the paid search landscape? If so, we want to hear from you! As an Associate Performance Director, you'll play a pivotal role in leading our SEM strategies, overseeing campaign execution, and ensuring our clients achieve their performance objectives. You'll work across various industries, providing strategic direction, fostering innovation, and contributing directly to the growth of both our clients and our team. Key Responsibilities: Strategic Leadership & Planning: Develop and lead comprehensive paid search strategies across multiple clients, aligning with overall business objectives and marketing goals. Provide senior-level strategic guidance on campaign structure, targeting, bidding, and optimisation. Team Leadership & Mentorship: Guide, mentor, and develop a team of Performance Managers and Executives. Foster a culture of continuous learning, excellence, and innovation within the SEM team. Campaign Oversight & Optimisation: Oversee the end-to-end management of complex SEM campaigns across Google Ads, Microsoft Advertising, and other relevant platforms. Ensure best practices are applied, performance targets are met, and campaigns are continuously optimised for maximum efficiency and ROI. Performance Analysis & Reporting: Drive advanced analysis of campaign performance, identifying key insights, trends, and opportunities. Present clear, compelling reports and strategic recommendations to clients and internal stakeholders, articulating complex data into actionable strategies. Client Relationship Management: Act as a senior point of contact for key clients, building strong relationships and instilling confidence in our paid search capabilities. Effectively communicate strategies, performance, and future opportunities. Innovation & Industry Leadership: Stay at the forefront of SEM trends, platform updates, and industry changes. Evaluate and recommend new tools, technologies, and innovative approaches to enhance our paid search offerings and maintain our competitive edge. Budget Management: Oversee and manage significant client paid search budgets, ensuring optimal allocation and return on investment across the portfolio. Required Experience & Skills: Minimum of 6 years of hands-on experience managing and optimising large-scale, complex paid search campaigns, with a significant portion gained within a media advertising agency environment . Proven track record of driving significant ROI and achieving aggressive performance targets across diverse client industries. Demonstrable leadership experience , including mentoring, managing, or leading a team of paid search specialists. Deep expertise in all facets of Google Ads (Search, Shopping, Display, Video, Performance Max) and Microsoft Advertising. Advanced proficiency in Google Analytics (GA4 experience essential) and other web analytics platforms, with strong data visualisation skills. Exceptional analytical skills with the ability to interpret complex data, identify strategic insights, and translate them into clear, actionable plans. Expert understanding of key SEM metrics (ROAS, CPA, CPC, CTR, Impression Share, Quality Score etc.) and attribution models. Experience with advanced bid management platforms (e.g., SA360, Kenshoo, Marin) is highly advantageous. Excellent communication, presentation, and client-facing skills , with the ability to articulate complex concepts clearly and persuasively to senior stakeholders. Additional Information Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com. Enjoy all the perks that come with our network offering: A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing. A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us." Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network. Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes. A culture of open feedback and support to reach your goals through our Career Conversations program. A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees. Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service. Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year. Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave. Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs. A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/ Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network. If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply. Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions. Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way. We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitment@publicisgroupe.com; your personal information will be kept confidential. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Advertising, Strategy/Planning, and Marketing Industries Advertising Services, Marketing Services, and Broadcast Media Production and Distribution Referrals increase your chances of interviewing at Publicis Groupe ANZ by 2x Sign in to set job alerts for “Performance Director” roles. 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