About the role The Sales Enablement Specialist focuses on empowering sales teams with the skills, knowledge, and resources they need to be successful - from onboarding for new hires, through to continuous learning for tenured staff. The Sales Enablement Specialist acts as a bridge between the sales, marketing, and product teams, ensuring alignment and consistency in messaging. What you'll do Create role-based enablement journeys across multiple sales roles, including for Sales Managers Develop and implement a product certification program for sales Run a needs analysis to determine soft and sales skills requirements, and develop a program to address these Build engaging systems, tools and process enablement Maintain enablement content to ensure accuracy and relevance Tailor and scale internal enablement content to support channel growth (agents, resellers) Collaborate with internal stakeholders to obtain inputs to enablement content Identify internal experts to help deliver technical (product) training Analyse enablement metrics and post-training survey data to identify areas for improvement Qualifications Bachelors degree or equivalent is required Minimum 3 years experience in a similar role Previous experience designing and delivering sales enablement in the technology industry, particularly hardware or deep tech Sales enablement certification from reputable source (e.g. Sales Enablement Collective, ATD) is an advantage Managing enablement projects from end to end, with minimal supervision Delivering training to all levels of the organisation, tailoring content and approach as needed, and running small group hands-on enablement activities Scheduling and managing training sessions (in-person and virtual) Maintaining content and content platforms Identifying and tracking key enablement metrics Identifying cost-effective digital asset options (e-learning, videos, podcasts) Understanding of sales processes and familiarity with sales and qualification methodologies (e.g. Challenger, MEDDPICC) Creating engaging and effective sales content (e.g., presentations, case studies, videos, e-learning, podcasts) Strong communication skills are needed to collaborate with sales teams, understand their needs, and deliver effective enablement materials. Familiarity with Salesforce and Google Suite applications preferred
