Direct message the job poster from McPherson's Consumer Products Pty Ltd Employee Experience | Executive Coaching | Change & Transformation | Project Management | Diversity & Inclusion | Organisation & Leadership… Job Title: Senior Brand Manager Join McPherson’s and play a key role in leading the transformation of one of Australia’s most iconic skincare brands, Dr LeWinn’s. In this high-impact position, you will help drive the strategic vision driven by deep consumer insights, manage key initiatives, and oversee the development and execution of innovation and major product launches across ANZ and into new international markets. With the business going through a significant transformation, this is a rare opportunity to take full ownership of a brand on the rise. You’ll help guide its evolution, working closely with cross-functional teams to drive growth and ensure alignment with our bold vision for the future. This role offers not only the chance to shape the future of Dr. LeWinn’s, but also to experience tremendous professional growth and learning in a fast-paced, dynamic environment where your leadership will make a lasting impact. Job Summary: We are seeking a highly experienced Senior Brand Manager based in Australia. The ideal candidate will have a strong background in brand management and marketing, with a focus on driving brand growth and awareness. This individual will be responsible for developing and implementing strategic brand initiatives to achieve business objectives. Skills: - Proven experience in brand management within the FMCG/Beauty Industries - Strong analytical skills and ability to interpret data to drive decision-making - Excellent communication and presentation skills - Ability to work effectively in a fast-paced environment - Strong leadership and team management skills Key Accountabilities: - Trends and Insights: Develop a deep understanding of category and consumer trends to create innovative, long-term brand strategies. - Portfolio and Brand Strategy: Craft and implement brand strategies that meet business goals and growth targets across various markets, with a focus on differentiation and long-term success. - Growth: Analyse market trends and consumer insights to identify opportunities for growth - Innovation: Collaborate cross-functionally to create a 3-year innovation pipeline that drives category growth and meets consumer needs. - Communication: Lead communication strategies and media plans to build brand equity, embracing new marketing techniques and ensuring campaign performance and ROI. - Results: Monitor and report on key performance indicators related to brand awareness, equity, and sale - Budget Management: Efficiently manage brand budgets and provide accurate monthly forecasting. - Leadership and Collaboration: Mentor junior team members and collaborate with internal and external stakeholders to foster a high-performance culture. About you: - Bachelor's Degree in Marketing or Commerce, or related field. - Minimum 3-5 years' experience working within either FMCG and/or the pharmacy industry. - Strategic and executional brand building capabilities - Experience with People Management. - Strong project management and cross functional leadership skills - Comprehensive understanding of brand planning and innovation management - Strong operational expertise including forecasting and inventory control - Commercially savvy including sales and margin tracking, and advertising & promotion effectiveness. - Superior written and verbal communication skills, highly organised and can work effectively within time constraints. - Proficient in Microsoft Word, Excel, PowerPoint. This is a full-time position based in Australia. If you meet the qualifications outlined above, we encourage you to apply for this exciting opportunity. Ready to make an impact? Apply now to be part of a company that values innovation, transformation, and the power of effective communication. Visit www.mcphersons.com.au to learn more. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing Industries Manufacturing and Wellness and Fitness Services Referrals increase your chances of interviewing at McPherson's Consumer Products Pty Ltd by 2x Sign in to set job alerts for “Senior Brand Manager” roles. Sydney, New South Wales, Australia 9 hours ago Chatswood, New South Wales, Australia 1 week ago Sydney, New South Wales, Australia 6 days ago Sydney, New South Wales, Australia 2 months ago Senior Brand Manager - Global Growth & Innovation Sydney, New South Wales, Australia 4 days ago Sydney, New South Wales, Australia 5 days ago Sydney, New South Wales, Australia 3 weeks ago Sydney, New South Wales, Australia 5 days ago Concord West, New South Wales, Australia 1 day ago Marketing Manager, Australia & New Zealand Sydney, New South Wales, Australia 5 days ago Director, APAC Marketing & Communications North Sydney, New South Wales, Australia 1 day ago Sydney, New South Wales, Australia 2 weeks ago Millers Point, New South Wales, Australia 5 months ago Product Marketing Manager, Fixed-Term Contract Sydney, New South Wales, Australia 2 weeks ago Randwick, New South Wales, Australia 3 weeks ago Ultimo, New South Wales, Australia 2 weeks ago Lead Client Solutions Manager, Marketing Solutions (16m FTC) Senior Creative Content Marketing Manager Sydney, New South Wales, Australia 3 months ago Sydney, New South Wales, Australia 2 weeks ago Sydney, New South Wales, Australia 3 weeks ago North Sydney, New South Wales, Australia 5 days ago Sydney, New South Wales, Australia 7 hours ago St Leonards, New South Wales, Australia 5 days ago Digital Marketing Manager | Globally Renowned Fashion Brands Senior Manager - Marketing - Knee Replacement Sydney, New South Wales, Australia 2 days ago Sydney, New South Wales, Australia 2 months ago Eastwood, New South Wales, Australia 2 months ago Regional Marketing Manager based in Philippines Millers Point, New South Wales, Australia 4 weeks ago Senior Brand Manager - Healthcare / Rx / Scale Up North Sydney, New South Wales, Australia 4 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. J-18808-Ljbffr
