Introduction At Bakers Delight our vision is to be the most loved bakery in every community. We've built our business through commitment to the quality of our product, the development of our people and by providing a delightful experience to all of our customers. Description The Opportunity Step up to the plate and take the lead on full-flavour marketing campaigns – from first idea to final slice! You'll identify trends that bring delicious products to market, lead brand partnerships, roll out merchandise, and print support, slice through post-campaign analysis to measure ROI, and assist with ATL media planning across Australia. Reporting to the Head of Campaigns and based in our Camberwell office (with some work from home too), success in this role will see you contribute to the management of the Bakers Delight brand and reputation! Working closing with our Campaigns and broader Marketing team, you will: Lead end-to-end campaign management including briefing, creative development, stakeholder engagement, and execution across POS and ATL channels. Oversee campaign budgets and supplier relationships, ensuring timely delivery, cost efficiency, and accurate financial reporting. Drive campaign performance and insights, including post-campaign analysis, media reporting, and continuous improvement recommendations. Ensure brand consistency and compliance across all marketing collateral, packaging, and training content. Collaborate cross-functionally with internal teams, agencies, and suppliers to deliver impactful seasonal and brand campaigns. Let’s hear about you! We’re looking for a retail marketing professional with proven experience in FMCG or retail settings, who can juggle comprehensive campaigns and deliver results that rise above the rest. You’ll bring a proven track record in developing and executing successful retail campaigns, managing media and advertising agencies, and keeping budgets and timelines on track. Degree-qualified in marketing or a related field, you’re a strategic thinker with sharp project management skills and a flair for performance tracking. You lead by example, communicate with clarity, and thrive in a fast-paced, collaborative environment. If you’re organised, accountable, and driven by customer satisfaction, we’d love to see what you bring to the table. Why Bakers Delight? You’ll “loaf” being part of the Bakers Delight family As well as the opportunity to work for a leading and successful international food retailer and well-respected franchisor with bakeries in over 600 locations across Australia, Canada and the USA, Bakers Delight offers a professional, fun and friendly working environment in newly renovated offices. You’ll also have access to a range of benefits and programs that aim to support, reward and inspire: Hybrid work policy Reward and bonus structure Corporate casual dress environment Professional development opportunities Health and wellness activities Novated Lease options If you are passionate about new product launch innovations and customer experience in a retail or food environment, this is the “roll” for you! “Doughn’t” miss out - apply today! Note that we prefer to deal with you directly; we haven’t briefed a recruitment agency on this role and won’t be accepting CVs through any recruitment agency, so please apply directly.
