The Digital Performance Marketing Manager leads digital marketing strategy and execution across B2B and B2C e-commerce platforms, driving performance through omnichannel campaigns and data-driven insights. It requires a self-starter with strong stakeholder engagement skills, a creative mindset, and the ability to thrive in a fast-paced, collaborative environment. Client Details My client is a leading distributor of high-performance brands, partnering with thousands of clinics across Australia and New Zealand. It provides professional-grade products, treatments, and education to support skin health and aesthetic outcomes. With a focus on innovation, clinical results, and empowering practitioners, it plays a key role in shaping the region's cosmeceutical landscape. Description We're looking for a Digital Performance Marketing Manager who thrives on driving digital performance and crafting omnichannel strategies that spark growth, loyalty, and engagement. This role focuses on managing and optimizing digital platforms-particularly B2B and B2C ecommerce sites-to ensure they perform at their peak, both commercially and creatively. Performance & Lifecycle Mastery Take the lead in achieving digital KPIs that span the full customer journey-awareness to advocacy Monitor platform performance and contribute to strategic product optimization Strategic Marketing Delivery Design and roll out a smart, cohesive omnichannel marketing strategy Curate and own a detailed 12-month marketing and content calendar Deliver high-impact campaigns across digital touchpoints like email, social, search, print, and web Oversee automation strategies and evergreen content that drive results Data-Driven Thinking Track and report on key metrics-sessions, AOV, CLV, bounce rates, and more Use platforms like Hubspot, Salesforce, GA, PowerBI, and social tools to turn numbers into insights Develop benchmarks, set KPIs, and optimise continuously based on real-time feedback Customer Experience & Creativity Keep the user journey front of mind-identify areas to elevate digital experiences Bring fresh, creative campaign ideas to the table that resonate across channels Stakeholder Engagement Act as a digital ambassador across teams Help internal teams align their work with digital initiatives and actively support adoption Facilitate training sessions and be a go-to voice for the digital experience Analytics & Reporting Present marketing results with clarity and strategic insight Make recommendations based on performance data, user behaviour, and market research Stay curious and plugged in to digital best practices and emerging trends Profile Digital Performance Marketing Manager will be: A confident self-starter who takes full ownership and thinks creatively 5 years in digital marketing, ideally within e-commerce ecosystems (B2B and B2C) Paid media experience with platforms like Google Ads, Meta, TikTok, etc. A compelling communicator-written and verbal-with an eye for digital storytelling Highly organised and resilient in fast-moving environments Data-savvy and comfortable distilling insights from dashboards and spreadsheets Experienced in stakeholder and cross-functional team engagement Equally strategic and hands-on-you can plan, execute, and optimise all in one breath Able to balance ambiguity and action with calm, informed decision-making Job Offer A market leading company going through extensive growth Discretionary bonus opportunities A hybrid model - 3 days in the office To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Amber Basketfield 61282218111.
