Marketing and Communications Lead Lead national campaigns, digital content and brand communications that promote aged care rights and position OPAN as a trusted voice in the sector. Full-time role based in Surry Hills and offering hybrid work arrangements. A passionate and purpose-driven team committed to improving the lives of older people. Impact of the organisation The Older Persons Advocacy Network (OPAN) is the peak body for individual aged care advocacy and consists of nine state and territory members that provide free, confidential and independent information and support to older people seeking or receiving government-funded aged care as well as their families and other representatives. OPAN works with the government to influence aged care policy through systemic advocacy. OPAN’s vision is a society where older people are heard, informed, and respected and where they enjoy and exercise their human rights. Impact you will have in this role The Marketing and Communications Lead is responsible for developing and delivering high-quality campaigns, advertising, and digital media initiatives that amplify OPAN’s voice and increase awareness of aged care advocacy. This role manages OPAN’s digital platforms, leads the delivery of national marketing and engagement campaigns, and supports the broader communications strategy. You will work closely with internal teams, OPAN’s network members and external suppliers to ensure consistency across brand, tone, and messaging, and help ensure older people, their families and the community know where to turn for aged care advocacy. We are looking for a skilled marketing professional who can develop strategic plans, lead integrated multi-channel campaigns, manage websites and digital content, and support junior team members in a collaborative environment. Responsibilities Lead the design and delivery of integrated marketing, advertising and engagement campaigns . Manage OPAN’s websites and microsites, liaising with developers to enhance functionality. Coordinate digital activities including SEO/SEM, eDMs, paid ads, and social media. Develop high-quality branded materials and ensure alignment with OPAN’s style and brand guides. Monitor campaign performance and produce regular reports and dashboards. Contribute to the Engagement Strategy and related project delivery. Mentor and support the Marketing and Communications Coordinator (Graphic Design & Digital). Support webinar and event promotion. Document and refine communications processes to improve efficiency and consistency. Skills and Experience Tertiary qualifications in marketing, communications or similar. Proven experience in a communications, marketing, or digital role. Strong writing, editing and content development skills. Knowledge of digital channels including CMS, SEO, eDM, social media and online ads. Confidence using design tools such as Adobe InDesign and Photoshop to develop and edit content. Strong project management capability, including working with multiple stakeholders and external suppliers. Data literacy and ability to evaluate campaign performance. Excellent attention to detail and time management. Collaborative working style and ability to work autonomously. An interest in aged care, advocacy, or the not-for-profit sector. OPAN acknowledges Aboriginal and Torres Strait Islander peoples as the first people of Australia and the sovereign Custodians of the country, and in supporting the human rights of older people recognises and respects the human rights of Aboriginal and Torres Strait Islander peoples. OPAN is an EEO employer, and we value diversity within our organisation. Applications For any questions or a confidential discussion, please contact Kristina Lesko at kristina@impactadvising.com.au Impact Advising is committed to creating diverse and inclusive work environments that reflect the rich tapestry of our communities. We believe that diversity enriches organisations and fosters innovation. We are dedicated to building workforces that are a representative of the diverse backgrounds, experiences, and perspectives of our society. We embrace diversity in all its forms, including but not limited to race, ethnicity, gender, age, sexual orientation, religion, disability, and cultural background. We actively seek to foster inclusive workplaces where all employees can bring their whole selves to work, feel respected and valued, and have equal opportunities for growth and advancement. We are committed to providing a fair and unbiased recruitment process, and we strive to eliminate any barriers that may impede the inclusion and participation of underrepresented groups in workforces.
