This role identifies emerging trends and translates them into clear, commercially focused direction for future collections. You’ll combine market analysis with creative insight to ensure products resonate with customers and drive sales. It’s a chance to directly shape the brand’s offering and keep it ahead of the competition. Why you’ll love it This is your chance to have a real impact on the look and feel of future collections, shaping the brand’s creative DNA and keeping it ahead of the curve. You’ll work in a collaborative environment that values fresh ideas and bold thinking, surrounded by people who share your passion for style and innovation. What you’ll be doing Analyse global market, retail and cultural trends to predict what’s next in fashion, colour, print and silhouette Build compelling trend forecasts, mood boards and directional reports to inspire design, buying and marketing teams Partner across the business to ensure collections resonate with the target customer and align with brand strategy Spot emerging trends early through global runway, retail, street style and digital analysis Translate complex market insights into clear, actionable briefs for design and buying teams Create seasonal colour palettes, print and fabric direction to guide development Present compelling trend stories to senior stakeholders, influencing future range strategy Collaborate with marketing to ensure campaigns and content align with upcoming trends Build strong relationships with suppliers and industry networks to stay ahead of shifts Drive innovation by proposing new categories, fits or styles that anticipate customer needs What you’ll bring A deep understanding of fashion cycles, consumer behaviour and how broader cultural movements shape trends Strong research skills, with the ability to filter massive amounts of information into clear, concise direction Confident communication and presentation skills, able to influence and excite both creative and commercial teams Proficiency with tools like WGSN, Trendstop, or similar, plus a creative flair for putting together inspiring visuals
