Description Are you ready to be part of an organisation that values expertise, passion and diversity? At CFS we know that the foundation of our success lies in our exceptional people. We believe in celebrating individuality, have a passion for high performance and creating an environment where you can unleash your full potential. Our people enable us to make a difference and deliver exceptional experiences to help our customers achieve financial freedom. Your Team The Customer Engagement & Brand team sits within Customer Office. This team includes Brand, Customer Engagement and Creative Services. It has been designed to leverage their strong alignment and drive CFS Brand and Direct Member strategies. You’re responsible for leading customer retention and engagement initiatives across our investments and pension portfolio. A customer-obsessed, data-driven marketer, you thrive in a collaborative environment and are passionate about delivering measurable outcomes. Your Responsibilities Plan, build, and deploy multi-channel marketing campaigns focused on customer retention and engagement. Use marketing automation to trigger personalised communications based on customer behaviour and lifecycle stage. Analyse customer data to identify churn risks, engagement trends, and upsell opportunities. Develop and refine messaging frameworks tailored to different customer segments. Present campaign plans, performance updates, and insights to stakeholders. Translate insights into actionable strategies and report on campaign effectiveness. Your Capability and Experience Deep knowledge of building and deploying multi-channel marketing campaigns Experience in financial services, particularly in retirement, superannuation, or investment products. Proficiency in marketing automation platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign). Skilled in building and optimizing automated journeys, segmentation, and trigger-based communications. Familiarity with digital marketing channels (email, web, in-app, SMS) and how they integrate into broader lifecycle strategies. Strong analytical skills with experience interpreting customer behavior, campaign performance, and lifecycle metrics (e.g., retention, attrition, NPS, net flows). What to Expect At CFS, you'll be working among the very best in the wealth management industry. It's an inspiring environment that encourages development and celebrates success. Other things to look forward to: Additional day for your birthday Access to CFS Employer Super Life Leave - 3 days per annum Access to Sonder who provides human-powered medical, mental health and safety support through one easy-to-use app enabling you to get support whenever and wherever you need. Access to Corporate rates with BUPA Health Insurance Confidential coaching and counselling services supporting life, mind, body, relationships, work and family to assist you in taking charge of your own health and wellbeing CFS Culture At CFS we are committed to creating a thriving environment where individuals can flourish. We believe that success is built upon strong teams, and we are dedicated to celebrating uniqueness, championing individuality and supporting a diverse and inclusive workforce. We believe that when you can truly be yourself, you can unlock your full potential. Apply today and join us in helping Australians to achieve their financial freedom. Please note, CFS requires all candidates to have full work rights in Australia. Where we have preferred candidates, background checks (including Police, Employment, Bankruptcy checks, ASIC banned and disqualified persons) will be completed prior to the final preferred candidate’s employment being confirmed. The outcomes of the background checks do not preclude the preferred candidate, however, they will be assessed against the inherent requirements of the role. This role is based on Gadigal Land (Sydney).
