The Digital Campaign Specialist - Asia Pacific 3 days per week in North Sydney Office (Mondays, Wednesdays & Thursdays) This role is responsible for strategizing, designing, executing, and optimizing digital marketing campaigns across the region, with a strong emphasis on paid media, LinkedIn advertising, and email marketing. This role ensures seamless campaign integration with overall marketing objectives, leveraging data-driven insights to maximize engagement, performance, and return on investment (ROI). The manager collaborates with cross-functional teams, maintains cultural awareness, and aligns digital strategies with regional business goals. - Campaign Performance: Engagement metrics such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA) across paid media and email marketing campaigns. - ROI & Budget Management: Efficient allocation and optimization of digital campaign budgets with a focus on maximizing ad spending efficiency and cost-effectiveness. - Paid Media Optimization: Performance improvements on LinkedIn campaigns, including audience reach, lead generation, and quality of interactions. - Email Marketing Effectiveness: Open rates, engagement rates, and conversion rates from targeted email campaigns using Eloqua and HubSpot. - Analytics & Reporting: Timely and accurate reporting of campaign results, insights, and data-driven recommendations for optimization. - Cross-Team Collaboration: Successful coordination with Asia Pacific Field Marketing Managers and global content/creative teams to execute integrated marketing strategies. - Regional Adaptation & Cultural Sensitivity: Implementation of localized campaign strategies considering cultural nuances to enhance relevance and audience connection. At Verint, we believe customer engagement is the core of every global brand. Our mission is to help organizations discover opportunities previously only scarcely imagined by connecting work, data, and experiences enterprise wide. We hire innovators with the passion, creativity, and drive to answer constantly shifting market challenges and deliver impactful results for our customers. Our commitment to attracting and retaining a talented, diverse, and engaged team creates a collaborative environment that openly celebrates all cultures and affords personal and professional growth opportunities. Learn more at www.verint.com.
