Job Description Are you passionate about digital marketing and eager to make a significant impact in the education sector? We are seeking a dynamic Senior Paid Media Specialist to join our team and drive student enrolments for our prestigious university partners. Key Responsibilities: Overseeing junior team members and their respective portfolios. Assist the Paid Media Manager in establishing strategy and documenting processes to ensure the effective delivery of the paid media function. Being the subject matter expert for cross-functional and non-partner specific marketing projects (i.e., third party vendors) and facilitating the relationship with external agencies (i.e., Google /Facebook). Proactively identify and leverage opportunities in paid media based on the ever-changing industry trends to provide innovative solutions for partners and colleagues. Meet and exceed student enrolment KPI’s for managed Australian university partners. Create, manage, measure and optimise paid search (Google), paid social (Facebook / LinkedIn) and retargeting campaigns for Australian university partners. Regularly analyse, monitor and report on campaign performance from click through to enrolment. Test new strategies and tactics to improve campaign effectiveness and to scale positive results across the business. Forecast estimated lead volume and media spend to inform budgeting decisions. Work with Creative/Content stakeholders to develop engaging and effective creative. Work with Web Designer to build landing pages and implement conversion rate optimisation (i.e. A/B, split testing etc.) testing strategy.
